About this episode

In this episode, Howie Chan interviews Goldie Chan about personal branding and the impact of LinkedIn videos.

Goldie Chan filmed her first LinkedIn video in 2017 on an iPhone 5, with no editing, no title cards, and no plan. 800 consecutive videos later, she is one of the people who invented what LinkedIn videos even look like. In this episode, Howie Chan sits down with Goldie, author of Personal Branding for Introverts, to unpack the real difference between reputation and personal brand, the evolutionary wiring that keeps talented experts invisible, why volume has nothing to do with visibility and Goldie’s framework for building a personal brand that can survive a total identity overhaul. You'll learn the hard and soft keyword exercise Goldie uses to help clients find real clarity, why introversion has nothing to do with visibility, how to tell a gimmick from a genuine signature, and how to grow your influence inside a company without losing yourself in the process. Chapters: 00:00:00 Goldie Chan and the Original LinkedIn Video 00:13:17 Creating a Genuine Personal Brand 00:19:19 Reputation vs Personal Brand 00:22:43 The Myths Surrounding Introverts 00:26:25 An Exercise to Build Your Personal Brand 00:34:40 Transparency vs Authenticity (and Guarding Your Privacy) 00:41:34 The Why of…

People in this episode

Host: Howie Chan

Guest: Goldie Chan

Topics covered

• personal branding
• LinkedIn video
• introversion
• visibility
• reputation
• identity overhaul

Keywords

• personal branding
• LinkedIn
• visibility
• introverts
• reputation
• identity
• influence

Mentioned in this episode

Books & works: Personal Branding for Introverts

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