About this episode

Howie Chan explores the five influence styles that shape human behavior and why some people are difficult to persuade.

Why can the exact same message change one person's mind instantly, while it does nothing for someone else? In this solo episode, Howie Chan explores the real reason persuasion fails so often, because most people communicate the way they want to be heard, not the way the other person actually processes information. He introduces the five influence styles that shape human behavior, drawn from years of studying behavioral science and working with leaders, founders, and salespeople. He reveals what each style is built on, where it breaks down under pressure, and why stress doesn't create your style; it reveals it. You'll learn how Commanders, Scientists, Storytellers, Connectors, and Sages move people to act, where their biggest blind spots hide, and the one shift that makes influencing anyone dramatically easier. Chapters: 00:00:00 People Are Influenced Differently 00:02:48 The Commander Influence Style 00:03:59 The Scientist Influence Style 00:05:36 The Storyteller Influence Style 00:07:14 The Connector Influence Style 00:09:31 The Sage Influence Style 00:12:43 Pressure Reveals Your True Style Check out Howie’s episode with Dr. Robert Cialdini: Godfather of Influence: The…

People in this episode

Host: Howie Chan

Topics covered

• influence styles
• persuasion
• behavioral science
• communication
• human behavior

Keywords

• influence
• persuasion
• communication styles
• behavioral science
• human behavior
• stress
• leadership

Mentioned in this episode

Books & works: The Persuasion Principle that Resulted in a $700K Gift & The “Bible of Online Marketing”

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