Fix Your Conversion Tracking: Quality vs Quantity in Google Ads

About this episode

The episode discusses the importance of quality data in conversion tracking for Google Ads.

Smart Bidding is only as smart as the data you provide. If you feed Google Ads low-quality conversions, you will get low-quality results. In episode 115 of the Inside Google Ads podcast, host Jyll Saskin Gales steps back from the technical "how-to" and focuses on the strategic foundation of conversion tracking. Whether you are managing a high-volume e-commerce store or a niche lead-generation business, understanding how to lay the foundation your true business goals is the difference between ...

People in this episode

Host: Jyll Saskin Gales

Topics covered

• conversion tracking
• Google Ads
• Smart Bidding
• data quality
• business goals

Keywords

• conversion tracking
• Google Ads
• Smart Bidding
• data quality
• e-commerce
• lead generation

More episodes of Inside Google Ads with Jyll Saskin Gales

• Google Ads Demand Gen: Use the 5x5x5 Rule to Stop Ad Fatigue · June 11, 2026 · 7 min
• Google Ads Keyword Research: Your 10 Step Strategy for 2026 · June 4, 2026 · 11 min
• Should You Start On Maximize Conversions? Yes! Here's The Truth · May 28, 2026 · 15 min
• Google Marketing Live 2026 Recap & Analysis · May 21, 2026 · 28 min
• Demand Gen vs Video Campaigns: Which Is Better? · May 14, 2026 · 18 min
• How to Know When to Increase Your Google Ads Budget · May 7, 2026 · 6 min