The "Slept On" Strategy to Scale Google Ads in 2026

About this episode

Jyll Saskin Gales discusses a new strategy for scaling Google Ads by shifting focus from hyper-specific targeting to broader approaches.

Stop fighting for the same tiny audience as your competitors. If you've been running Google Ads for a while, you might notice that the old-school tactics of hyper-specific targeting are not performing like they used to. In episode 116 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a story from one of her Google Ads coaching clients. She took her client's "upside down" strategy and flipped it for better results. Find out how you can, too, in this short & sweet but action-p...

People in this episode

Host: Jyll Saskin Gales

Topics covered

• Google Ads
• marketing strategy
• audience targeting
• business growth
• coaching

Keywords

• Google Ads
• marketing
• audience
• strategy
• coaching
• business
• targeting

Mentioned in this episode

Organizations: Google Ads

More episodes of Inside Google Ads with Jyll Saskin Gales

• Google Ads Demand Gen: Use the 5x5x5 Rule to Stop Ad Fatigue · June 11, 2026 · 7 min
• Google Ads Keyword Research: Your 10 Step Strategy for 2026 · June 4, 2026 · 11 min
• Should You Start On Maximize Conversions? Yes! Here's The Truth · May 28, 2026 · 15 min
• Google Marketing Live 2026 Recap & Analysis · May 21, 2026 · 28 min
• Demand Gen vs Video Campaigns: Which Is Better? · May 14, 2026 · 18 min
• How to Know When to Increase Your Google Ads Budget · May 7, 2026 · 6 min