The "Slept On" Strategy to Scale Google Ads in 2026
About this episode
Jyll Saskin Gales discusses a new strategy for scaling Google Ads by shifting focus from hyper-specific targeting to broader approaches.
Stop fighting for the same tiny audience as your competitors. If you've been running Google Ads for a while, you might notice that the old-school tactics of hyper-specific targeting are not performing like they used to. In episode 116 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a story from one of her Google Ads coaching clients. She took her client's "upside down" strategy and flipped it for better results. Find out how you can, too, in this short & sweet but action-p...
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