Google Ads for Restricted Industries: 3 Strategies to Win

About this episode

In this episode, Jyll Saskin Gales discusses strategies for navigating Google Ads in restricted industries.

If you work in a so-called "Sensitive Interest Category" like healthcare, finance, legal, or real estate, you’ve likely stared at that "Eligible (Limited)" status in Google Ads with frustration. Operating in a sensitive interest category means that standard Google Ads tactics like retargeting or basic demographics are often off the table. But "limited" doesn't mean "impossible." In episode 112 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down why being in a restricted categ...

People in this episode

Host: Jyll Saskin Gales

Topics covered

• Google Ads
• restricted industries
• marketing strategies
• sensitive interest categories
• digital advertising

Keywords

• Google Ads
• sensitive interest category
• marketing
• healthcare advertising
• finance ads
• legal marketing
• real estate ads

Mentioned in this episode

Organizations: Google Ads, healthcare, finance, legal, real estate

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