About this episode

This episode discusses the evolving landscape of media and marketing with insights from executives at CES 2026.

If you work in media, marketing, or advertising , you know this tension: Screens dominate. Measurement has lagged. And it’s harder to answer questions like “ Where does attention really happen?” and “ What actually moves people…and how do I prove it?” This episode offers some answers, from three executives I spoke with at CES 2026. Though we talk about the newest cool tools (it IS the largest consumer tech show), these conversations explore how media works when it follows consumers from the couch to the car, in stores, in culture, and across audio—and how measurement is finally catching up to meaning. Learn what’s working now and what’s coming next, according to: Jim Riley, President of Stingray U.S ., explains how audio, ambient TV, karaoke, and in-car experiences are converging—and how their effort to connect these environments creates value for brands, platforms, and consumers alike. From FAST channels to automotive dashboards, Jim shares how following people across screens (and beyond them) is reshaping media strategy. (And don’t miss an archival image of Jim making music “back in the day” himself!) Kimberly Hairston-Hicks, CMO of Sanofi’s Gold…

People in this episode

Host: E.B. Moss

Guests: Jim Riley, Kimberly Hairston-Hicks

Topics covered

• media strategy
• advertising
• consumer behavior
• measurement
• brand connection
• cultural relevance

Keywords

• media
• marketing
• advertising
• measurement
• consumer behavior
• brand connection
• CES 2026

Mentioned in this episode

Organizations: Stingray, Sanofi, Gold Bond

More episodes of Insider Interviews: Media and Marketing Pros

• POV: Possible! Media & Marketing Working Together Is Cool · May 5, 2026 · 9 min
• Women Building the Future of Media: She-Cam Sessions from SXSW · March 25, 2026 · 19 min
• Nir Eyal: How Beliefs Drive Behavior and What Marketers Get Wrong · March 19, 2026 · 11 min
• Changing Perceptions in CTV Advertising: Insights from Premion’s Blake Hebert · March 9, 2026 · 14 min
• Keeping Humans in Machines – POVs on AI from Baratunde Thurston and Terry Rice · March 3, 2026 · 13 min
• Why Humanity is Media’s Edge in an AI World · February 25, 2026

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