Ammunition- Kelly Heilpern Chief Strategy Officer and Chris Shadrick Director of Strategy
About this episode
This episode discusses how agencies like Ammunition evolve under pressure and learn to solve complex growth problems.
This episode is really about how agencies evolve under pressure. Ammunition began with deep expertise in home and building, a category defined by complicated purchase journeys, multiple decision-makers, long sales cycles, and considered decisions. That gave the agency an early advantage. But the more interesting part is how it learned from that advantage. The lesson was not simply “we know this category.” The lesson was: “we know how to solve complex growth problems.” That shift matters. Beca...
People in this episode
Host: Ed Cotton
Guests: Kelly Heilpern, Chris Shadrick
Topics covered
- agency evolution
- marketing strategy
- growth problems
- home and building industry
- decision-making
Mentioned in this episode
Organizations: Ammunition
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