Todd Irwin and Craig Bagno - Fazer
About this episode
Todd Irwin and Craig Bagno discuss the evolution of branding and marketing strategies in the modern era.
For thirty years, the rules of branding felt settled. Find a story. Tell it loudly. Make people feel something. Repeat. That era is over. On the latest Inspiring Futures, Todd Irwin and Craig Bagno of Fazer walked through what's actually replacing it — and the sequence is what makes it land. It starts with a flip. Brand used to be say, then do. Now it's do, then say. Customers experience the brand five times before they ever encounter the marketing, so the story has to be downstream of the tr...
People in this episode
Host: Ed Cotton
Guests: Todd Irwin, Craig Bagno
Topics covered
- branding
- marketing strategy
- customer experience
- storytelling
- business evolution
Mentioned in this episode
Organizations: Fazer
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