Chuck McBride- Cutwater
About this episode
Chuck McBride shares insights from his extensive career in advertising and marketing, highlighting the importance of ideas and storytelling.
Chuck McBride founded Cutwater in San Francisco. Before that he ran Nike at Wieden+Kennedy, sat alongside Lee Clow at TBWA\Chiat\Day North America, and was on the inaugural team that launched Got Milk? at Goodby, Silverstein. Levi's. adidas. Ray-Ban. Fox Sports. Hoka. Lexus. Feeding America. The work is in MoMA. The shelf has Cannes Lions, Emmys, Clios, D&AD pencils. But the résumé isn't why you should listen. The ideas are — and the stories he uses to get to them. Three things from the c...
People in this episode
Host: Ed Cotton
Guest: Chuck McBride
Topics covered
- advertising
- marketing
- storytelling
- creative process
- branding
Mentioned in this episode
Organizations: Cutwater, Nike, Wieden+Kennedy, TBWA\Chiat\Day North America, Goodby, Silverstein, Levi's, adidas, Ray-Ban, Fox Sports, Hoka
Books & works: Got Milk?, MoMA
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