About this episode

Terri discusses the critical importance of understanding and optimizing the patient journey to increase retention, revenue, and practice growth.

Get InTouch with Terri Terri Ross Website: Click Here Terri Ross Patreon: Business and Sales Mentorship 4S Summit Info : For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/ In this episode, Terri discusses the critical importance of understanding and optimizing the patient journey to increase retention, revenue, and practice growth. She emphasizes the need for clear systems, effective communication, and strategic sales training to build trust and loyalty. Key Topics The five stages of the patient journey: discovery, booking, consultation, treatment plan, retention and referrals Importance of clear communication and fast response times How to differentiate your practice in a competitive market The role of sales training in aesthetic medicine Strategies for increasing patient retention and lifetime value

People in this episode

Host: Terri Ross

Topics covered

• patient journey
• patient retention
• aesthetic medicine
• sales training
• practice growth
• communication

Keywords

• patient journey
• retention
• aesthetic medicine
• sales training
• communication
• practice growth
• trust
• loyalty

Mentioned in this episode

Organizations: 4S Summit, The InBound Podcasting Network

More episodes of InTouch with Terri

• Market-Ready in 12 Months: Build a Practice That's Valuable, Even If You Never Sell · July 16, 2026 · 16 min
• Global Aesthetics Growth: Aesthetic Business Lessons from Around the World · May 28, 2026 · 47 min
• Stop Leaving Money on the Table: The Future of Patient Financing in Aesthetics · May 7, 2026 · 41 min
• Transforming Training into a Revenue Engine · April 30, 2026 · 33 min
• Moving from "Passive" to "Active" Practice Management · April 16, 2026 · 35 min
• Think Like a CEO: The 7 Numbers You Must Know Every Month (Or You're Guessing) · April 1, 2026 · 26 min

Explore listener stats, chart rankings, contacts and more on the InTouch with Terri podcast page.