Why Startups Fail But Tequila Works in Alternative Investing

About this episode

The episode discusses the growth of Alts.co and the promotion of alternative investments, featuring an interview with CEO Stefan von Imhof.

Born out of the 2020 lockdowns, Alts.co has grown into a unique platform offering access to unconventional asset classes, including tequila barrels, sports ventures, and K-pop music rights. But how do you promote alternative investments like these without getting lost in the hype? A conversation with Stefan von Imhof , CEO of Alts.co . Watch it on YouTube or listen on all podcast apps . A few quotes from our conversation Trust vs Fun Trust is earned slowly but surely, and you can lose it like that if you’re not careful. But that’s why we’re careful. And so, it feels good. It feels really good to bring great deals to the community. And yeah, if we have stories to tell on top of it, fantastic. I’ve asked Stefan a few questions about what I call “investing beyond returns”, because investing is not multi-dimensional; topics for dinner conversation, status, learning, etc., all matter. But it turns out that the answer is more boring than I was hoping. Returns matter more than anything else , and trust is built on returns. That Tequila Trip We’ve been to Mexico twice now. We’ve been working with our tequila dealer, and yes, he’s as cool as he sounds, but we’ve been working with Miguel…

People in this episode

Guest: Stefan von Imhof

Topics covered

• alternative investing
• startups
• tequila investment
• trust in investing
• unconventional asset classes

Keywords

• alternative investments
• tequila barrels
• sports ventures
• K-pop music rights
• trust
• returns

Mentioned in this episode

Organizations: Alts.co

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