About this episode

Vic O'Farrell and Julie Masters discuss the essence of influence and authority in today's world.

In Episode 60 of It Starts With YOU , Vic O'Farrell is joined by Julie Masters for a powerful conversation on what it really means to have influence in today's world. With social media blurring the lines between popularity and authority, this episode cuts through the noise and brings the focus back to what actually drives behaviour. From fear-based influence to trusted authority, Julie shares the difference between getting attention and creating real impact. They explore the rise of the human brand, the power of intention, and how easily our behaviour is shaped by where we place our attention. This episode is a reminder that influence doesn't start with others; it starts with you, how you show up, the state you're in, and the intention you bring into every interaction. "It Starts with You" podcast is available everywhere on Wednesdays every fortnight. If you enjoyed this episode, please leave a rating and review! Thank you, Vic. Let's Connect! Follow Vic O'Farrell via the Queen of Behaviours Instagram - @vicofarrell LinkedIn - https://www.linkedin.com/in/victoriaofarrell/ Email – hello@queenofbehaviours.com Website - www.queenofbehaviours.com Work with Vicky Showreel…

People in this episode

Host: Vic O'Farrell

Guest: Julie Masters

Topics covered

• influence
• authority
• social media
• human brand
• behaviour
• intention

Keywords

• influence
• trusted authority
• social media
• human brand
• behaviour
• intention
• impact

More episodes of It Starts with YOU

• 61. Introvert vs Extrovert: The Difference Most People Get Wrong · June 9, 2026 · 8 min
• 59. What's Really Driving You with Vic O'Farrell · May 12, 2026 · 10 min

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