How Persuasive Is Personalized Advertising?
About this episode
The episode discusses the persuasiveness of personalized advertising based on a meta-analytic review of experimental evidence.
In this episode, Vincent Huang (Hong Kong Baptist University) sits down with Dominic Yeo (Hong Kong Baptist University) to discuss Dominic's Journal of Advertising Research article, "How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness," coauthored with Tsz Hang Chu (Hong Kong Shue Yan University) and Qiqi Li (Hong Kong Baptist University), recently named runner-up for JAR's Best Paper of 2025. ...
People in this episode
Host: Vincent Huang
Guest: Dominic Yeo
Topics covered
- personalized advertising
- ad effectiveness
- meta-analysis
- advertising research
- persuasion
Keywords
- personalized advertising
- ad effectiveness
- meta-analysis
- persuasion
- advertising research
Mentioned in this episode
Organizations: Hong Kong Baptist University, Hong Kong Shue Yan University, Journal of Advertising Research
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