Insights from recent episode analysis
Audience Interest
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇨🇱CL · Marketing#194500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
250 to 1.5K🎙 ~2x weekly·42 episodes·Last published 2mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇨🇱100% - Active Followers
Loyal subscribers who consistently listen
150 to 900
Market Insights
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Reach across major podcast platforms, updated hourly
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 10 epsHosts
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Recent episodes
JAR Podcast: How Persuasive Is Personalized Advertising?
Apr 25, 2026
16m 01s
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?
Mar 26, 2026
20m 29s
Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers
Mar 19, 2026
15m 33s
Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes
Mar 12, 2026
15m 38s
Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough
Mar 5, 2026
16m 47s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 4/25/26 | JAR Podcast: How Persuasive Is Personalized Advertising?✨ | personalized advertisingad effectiveness+3 | Dominic Yeo | Hong Kong Baptist UniversityHong Kong Shue Yan University+1 | — | personalized advertisingad effectiveness+3 | — | 16m 01s | |
| 3/26/26 | The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?✨ | political advertisingperceived truth+3 | Andrea Godfrey Flynn | University of San DiegoBoston College+1 | — | political advertisingperceived truth+5 | — | 20m 29s | |
| 3/19/26 | Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers✨ | pet influencersadvertising+3 | Laura Lavertu | Grenoble Ecole de ManagementUniversity of Louisville+2 | — | petfluencersinfluencer marketing+3 | — | 15m 33s | |
| 3/12/26 | Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes✨ | brand activismconsumer attitudes+4 | Tyler MilfeldCourtney B. Peters+1 | Villanova UniversitySamford University+2 | — | brand activismconsumer behavior+3 | — | 15m 38s | |
| 3/5/26 | Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough✨ | advertisingmultitasking+3 | Heesoo Kim | University of OregonSoongsil University+1 | — | advertisingmultitasking+3 | — | 16m 47s | |
| 2/28/26 | How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses✨ | music tempoconsumer preferences+4 | Shuyu Lei | Nankai UniversityJournal of Advertising Research | — | music tempoconsumer preferences+4 | — | 12m 29s | |
| 12/11/25 | Do cultural cues make expensive products feel more appealing?✨ | cultural cuesadvertising+3 | Wei-Fen Chen | University of Leicester School of BusinessBusiness School, Beijing Normal University+1 | — | cultural capitaladvertisements+3 | — | 22m 44s | |
| 12/4/25 | The Face of AI Endorsement — Human vs. Cartoon Avatars✨ | AI endorsementconsumer behavior+3 | June-Ho ChungSungjun “Steven” Park | Inha UniversityQueen Mary University of London+2 | — | AI avatarsconsumer response+3 | — | 7m 59s | |
| 11/20/25 | How Life Transitions Shape Response to Ad Repetition✨ | ad repetitionlife transitions+3 | Ben BorensteinLuke Nowlan | Journal of Advertising Research | — | ad repetitionlife transitions+3 | — | 19m 34s | |
| 11/14/25 | Why Do Viewers Sometimes Watch Skippable Ads?✨ | skippable adsad acceptance propensity+3 | Dr. Mi Hyun LeeDr. Jaewon Royce Choi | Northwestern UniversityLouisiana State University+1 | — | skippable adsad scheduling+3 | — | 18m 36s | |
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| 11/7/25 | Do Blurry Backgrounds Make Video Ads More Persuasive? | Can the depth of field in a video ad change how consumers process the message? In this episode, Dr. Lam An (University of Winnipeg) joins me to discuss his Journal of Advertising Research article, “The Effectiveness of Background Blurriness in Video Advertisements: How Video Background Blurriness and Construal Level Shape Consumer Perception.” Lam explains how blurry versus clear backgrounds interact with message type. Blurry backgrounds make concrete, detail-heavy, near-term messages easier... | 14m 44s | ||||||
| 10/29/25 | How Should Studios Split Ad Budgets Across Theatrical, Digital, and Streaming? | When a movie rolls out in stages, how do you decide where the ad dollars go first week in theaters, later weeks, discs and TVOD, then streaming? In this episode, Prof. Sönke Albers walks me through his Journal of Advertising Research article, “Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages.” Sönke explains a simple, Excel-friendly rule that accounts for both stage size and long-term ad elasticity, plus the carryover and spillo... | 18m 56s | ||||||
| 10/24/25 | Harmony or Discord? GenAI and Human Creativity in Advertising | How is generative AI changing the creative process inside agencies? In this episode, Carla Ferraro, Sean Sands, and Vlad Demsar join me to unpack insights from their Journal of Advertising Research article, “Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising,” coauthored with Andrew Kohn. We talk about what senior agency leaders are actually doing with GenAI right now, where it reliably speeds up ideation, testing, and production, and where human guidan... | 12m 17s | ||||||
| 10/17/25 | When “AI” in an Ad Helps… and When It Hurts | Does calling out AI in your creative spark conversation or scare people off? In this episode, Sara Hanson, Jeffrey Carlson, and Heather Pressler unpack their Journal of Advertising Research article, “The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising.” We dig into AI salience, meaning how obvious it is that AI made the ad through disclosures or clearly AI-looking imagery. Across four studies, they find a split effect. AI-salient ads boost... | 18m 57s | ||||||
| 10/10/25 | How Agencies and GenAI Actually Create Together | What really changes inside an ad agency when GenAI shows up? In this episode, Weila Cui joins us to unpack her Journal of Advertising Research article, “Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human–AI Collaboration,” coauthored with Martin J. Liu and Ruizhi Yuan. Interviewed by David Ji, Weila walks us through a practical four-stage roadmap—readiness, co-creativity (co-inspiration → co-generation → co-calibration), validation (agenc... | 10m 19s | ||||||
| 10/3/25 | How Much Personalization Is Too Much in AI Ads? | Where’s the line between “helpful” and “a bit creepy”? In this episode, Dr. Pengfei Xie joins me to unpack findings from his Journal of Advertising Research article, “The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right Balance Between Utility and Threat,” coauthored with Hongjie Sun and Yan Sun.  We break down their core result: consumer attitudes peak at a moderate level of personalization—then drop off when ads get overly tai... | 20m 06s | ||||||
| 9/26/25 | The Ad Program Congruence Effect on TV Ad Viewing | Can the fit between an ad and the program around it change how long people watch? In this episode, Dr. Wen Xie joins me to share insights from his Journal of Advertising Research article, “An Empirical Examination of the Ad Program Congruence Effect on Ad Viewing Behaviors: Evidence from TVision Data,” coauthored with Ming Chen and Chunxiao Xue. Wen and I talk through what happens when ad themes line up with program themes, drawing on millions of second-by-second attention records from TVisi... | 22m 43s | ||||||
| 9/19/25 | When AI Doesn’t Sell Prada: Why AI-Generated Ads Backfire for Luxury Brands | Can AI imagery hurt luxury advertising? In this episode, Rita Ngoc To, Parichehr “Perry” Kianian, Yi-Chia Wu, and Zhe Zhang unpack their Journal of Advertising Research article, “When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands.” The team walks through three studies that span a real email field test and two lab experiments. The throughline is clear. When a luxury ad discloses AI-generated imagery, people infer low effort, see the ad as less authent... | 20m 41s | ||||||
| 9/13/25 | Sponsorship Disclosure in Virtual Influencer Marketing—How Do Users Really Respond? | What happens when a virtual influencer reveals a sponsorship? In this episode, Dr. Jiemin Looi (Hong Kong Baptist University) joins us to discuss her Journal of Advertising Research article, “Sponsorship Disclosure in Virtual Influencer Marketing: Assessing Users’ Sentiment and Engagement Toward Virtual Influencer Endorsements,” coauthored with Anna Kim and Zihang Yi. Dr. Looi explains how the team combined computational analysis and an online experiment to uncover the complexities of sponso... | 19m 55s | ||||||
| 5/15/25 |  Targeting Couples—Are Dyad Exposures Greater Than One Plus One? | Can advertising to couples unlock more powerful effects than targeting individuals alone? In this episode, Dr. Yueyue Zhang and Dr. Furong Wang (Xiamen University) discuss their Journal of Advertising Research article, “Targeting Couples: Are Dyad Exposures Greater Than One Plus One? Shared Information and Joint Decision-Making Effects in Advertising.” The authors reveal how shared exposure to an ad by couples enhances persuasion - not just by doubling reach, but by triggering richer in... | 23m 49s | ||||||
| 5/8/25 | What Drives Advertisers Toward or Away From Immersive Virtual Spaces? | Is the metaverse really the next big thing in advertising—or just another overhyped tech trend? In this episode, Dr. Amy Yau (Cardiff University) and Will Zhang (University of Edinburgh) talk about their Journal of Advertising Researcharticle, “What Drives Advertisers Toward or Away From Immersive Virtual Spaces? The Metaverse Conundrum: Affordances and ‘Disaffordances’ Through the Eyes of Advertisers.” The conversation explores how advertisers perceive both the promise and the pitfalls of m... | 24m 08s | ||||||
| 5/1/25 | Does Sadness Sell? Understanding Emotional Appeals in Fundraising | Do sad stories lead to more donations—and does it matter who’s asking? In this episode, Dr. Shirley Y. Y. Cheng (University of the Fraser Valley) discusses her Journal of Advertising Research article, “Does Sadness Sell? The Use of Negative Emotions in Fundraising Appeals: Fundraising Strategies for For-profit and Nonprofit Organizations,” co-authored with Dr. Connie Li and Dr. Gerard P. Prendergast. Drawing on two experiments, the authors examine how the intensity of negative emotion in fund... | 28m 21s | ||||||
| 4/24/25 | Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective | JAR Podcast: Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective What’s the best way for influencers to combine images, videos, and captions to boost engagement? In this episode, Dr. Yang Feng (University of Florida) and Dr. Quan Xie (Southern Methodist University) discuss their Journal of Advertising Research article, “Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective: How Post Topic and Visual Type Int... | 17m 10s | ||||||
| 4/10/25 |  That’s It! How Short Exclamations Boost the Effectiveness of Price Communications | Can a simple phrase like “That’s it!” change how consumers perceive prices? In this episode, Dr. Dikla Perez (Bar-Ilan University), Dr. Gal Mazor (Bar-Ilan University), and Dr. Ann Kronrod (University of Massachusetts) discuss their Journal of Advertising Research article, "That’s It! How Short Exclamations Boost the Effectiveness of Price Communications." The authors explain how short exclamations—like “That’s it!” or “Period.”—make prices feel clearer and fairer, leading to higher consumer... | 14m 38s | ||||||
| 4/3/25 |  An Examination of Digital Accessibility Within Social Media Platforms | How accessible is social media for consumers with visual and hearing impairments? In this episode, Dr. Mary Anne Raymond (Clemson University), Hillary Smith (Clemson University), and Dr. Les Carlson (University of Nebraska) discuss their Journal of Advertising Research article, co-authored with Dr. Aditya Gupta (Illinois State University). They share findings from their study on digital accessibility gaps in social media content. Their research examined hundreds of brand posts across major p... | 30m 43s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.