Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers
About this episode
Laura Lavertu discusses the effectiveness of pet influencers compared to human influencers in advertising.
In this episode, Laura Lavertu (Grenoble Ecole de Management) joins me to discuss her Journal of Advertising Research article, “Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers,” coauthored with Katina Kulow (University of Louisville), Kirsten Cowan (University of Edinburgh), and Ben Marder (University of Edinburgh). Laura explains why petfluencers can sometimes outperform human influencers. Across four studies, includi...
People in this episode
Guest: Laura Lavertu
Topics covered
- pet influencers
- advertising
- persuasion
- endorsements
- marketing strategies
Keywords
- petfluencers
- influencer marketing
- persuasion
- advertising research
- endorsements
Mentioned in this episode
Organizations: Grenoble Ecole de Management, University of Louisville, University of Edinburgh
Books & works: Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers
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