#784: How to Build a Brand People Can't Stop Talking About with Damien and Jessica Zouaoui

About this episode

John Kitchens interviews Damien and Jessica Zouaoui about building a unique brand in the hospitality industry.

Episode Overview In this episode of the Agent to CEO Podcast, John Kitchens sits down with entrepreneurs Damien and Jessica Zouaoui, founders of Oakwell Beer Spa, to unpack one of the most creative and experience-driven business models in hospitality today. What started as two corporate professionals living in New York City turned into a 14-month trip around the world searching for the perfect business idea. That journey eventually led them to a concept almost nobody in America had seen before: 👉 A luxury beer spa experience combining wellness, hospitality, craft beer, and human connection. But this conversation goes far beyond spas and hospitality. Damien and Jessica break down the real lessons behind building a scalable business: Why unreasonable hospitality is the future How customer experience creates word-of-mouth growth What it takes to scale brick-and-mortar businesses Why systems and SOPs matter How married couples can successfully build together The power of creating emotional connection inside your brand This episode is a masterclass in building a business people don't just buy from—but remember forever. Key Topics Covered Leaving Corporate America to Chase a Bigger…

People in this episode

Host: John Kitchens

Guests: Damien Zouaoui, Jessica Zouaoui

Topics covered

• entrepreneurship
• customer experience
• hospitality
• scalable business
• emotional connection
• unreasonable hospitality

Keywords

• brand building
• luxury beer spa
• word-of-mouth growth
• corporate careers
• travel
• customer experience
• emotional connection

Mentioned in this episode

Organizations: Oakwell Beer Spa

Places: New York City

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