How to move from the corporate world into a startup

How to move from the corporate world into a startup

From Keep Going by John Biggs

June 10, 2026 · 15 min

About this episode

Andrew Reid discusses his journey from the corporate world to founding Claer AI, focusing on personalized supplements and consumer trust in the industry.

Andrew Reid has seen the supplements business from both sides, as a founder and as an operator inside a very large company, and he thinks the next step is personalisation that does not feel like homework. Reid is the CEO of Claer AI . The product is an AI-driven supplement regimen builder that asks for your health profile, matches it against a large library of peer-reviewed studies, then turns the recommendations into a practical plan, starting with sachets you can mix, and aiming later at a single personalised powder. He describes it as using AI like a nutritionist, then following that logic through a supply chain he already knows well. His origin story is straightforward. Reid says he built and sold a social media analytics company to Comscore, then later ended up running one of the world’s largest supplement companies as part of a small executive team. That role changed his view of supplements, not as gym culture products, but as widely applicable compounds with strong safety profiles and real evidence behind them. He uses his own experience as the hook, after adding basic products like protein and creatine, he says he saw a clear change in strength and mobility as he aged…

People in this episode

Host: John Biggs

Guest: Andrew Reid

Topics covered

  • corporate transition
  • startups
  • supplements
  • AI in health
  • personalization
  • entrepreneurship

Keywords

  • supplements
  • AI
  • personalization
  • health profile
  • entrepreneurship
  • consumer confusion
  • nutrition

Mentioned in this episode

Organizations: Claer AI, Comscore

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