The Innovators: Meet the company that is managing the Internet's most precious resource

The Innovators: Meet the company that is managing the Internet's most precious resource

From Keep Going by John Biggs

May 27, 2026 · 16 min

About this episode

The episode features Paulius Judickas discussing the management and leasing of IPv4 addresses in the context of internet infrastructure.

Paulius Judickas spends a lot of time thinking about something most people never notice, IP addresses. The internet runs on them, every server, every phone, every AI endpoint, every connected device. But there are only so many IPv4 addresses left, and the strange economics around that scarcity have created a new kind of market. On this episode of Innovators, I spoke with Judickas, VP of Strategic Alliances at IPXO , a company building what is essentially a marketplace for internet infrastructure. IPXO leases IPv4 addresses from companies that have large unused reserves to startups, hosting firms, telecoms, and AI companies that need them to operate. It sounds obscure at first, but the deeper we got into the conversation, the more it started to resemble real estate. Back in the early days of the internet, engineers assumed 4.3 billion IPv4 addresses would be more than enough. Instead, the modern internet burned through them. Companies that arrived early, IBM, Apple, major telecoms, ended up sitting on massive blocks of addresses, while newer firms often struggle to get even a few hundred. Judickas explained how IPXO emerged from that imbalance. The founders originally ran a…

People in this episode

Host: John Biggs

Guest: Paulius Judickas

Topics covered

  • IP addresses
  • internet infrastructure
  • marketplace
  • scarcity
  • business model

Keywords

  • IPv4 addresses
  • internet
  • marketplace
  • IPXO
  • business

Mentioned in this episode

Organizations: IPXO, IBM, Apple, telecoms

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