About this episode

Abhishek Chandra discusses the importance of customer lifetime value in WhatsApp marketing for eCommerce brands.

Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel, including enabling success on WhatsApp. Drawing on GoKwik’s experience across thousands of brands, Abhishek, who has also been on the eCommerce MasterPlan podcast, breaks down practical WhatsApp strategies that improve retention, reduce support friction, and increase long-term revenue. Dive in: [03:31] "Transforming eCommerce with WhatsApp" [06:33] "WhatsApp Adoption Trends: East vs West" [12:58] "Engaging Customers Through Personalization" [14:26] "WhatsApp's Marketing Advantage Over Email" [20:01] "Effective WhatsApp Engagement Strategies" [21:39] "Gamified Reviews Boost ROI" [27:36] "Campaign Automation for ROI Growth" [29:04] "WhatsApp Marketing: Key Insights" [30:38] Insider Tips from Abhishek! [37:06] Episode sponsored by GoKwik. Find out more at https://keepopt.com/kwikengage WhatsApp Works Best When You Focus on Customer Lifetime Value, Not One-Off Sales WhatsApp is not just another acquisition channel. It shines when used to build long-term customer relationships. Many eCommerce…

Sponsors

GoKwik

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