From First-Time Buyers to Boomers: The New Real Estate Playbook • Coffee Talks

About this episode

Tim and D.J. discuss the changing demographics of homebuyers and how real estate agents need to adapt their marketing strategies.

Welcome to our series “Coffee Talks with Tim and D.J.” In this episode of Coffee Talks, Tim and DJ uncover why most real estate agents are still marketing to a buyer who effectively no longer exists. With the median American homebuyer now age 59, DJ and Tim break down fresh NAR data showing how Boomers dominate both the buy and sell sides of today’s market. They discuss why agent’s first-time buyer playbook is costing them opportunities and how to execute the “equity shift” with content, referrals, listing presentations, and their own sphere. If you’d prefer to watch this interview, click here to view on YouTube!

People in this episode

Host: D.J. Paris

Guest: Tim

Topics covered

• real estate
• Boomers
• first-time buyers
• marketing strategies
• equity shift

Keywords

• real estate agents
• Boomers
• homebuyer demographics
• marketing
• equity shift

Mentioned in this episode

Organizations: NAR

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