Zillow vs. Compass & Creating Personalized AI Solutions • Better Your Business With Ben • Ben Lalez
About this episode
Ben Lalez and D.J. Paris discuss the competition between Zillow and Compass, the impact of AI on real estate, and practical workflows for agents.
Welcome to our series Better Your Business With Ben. In this episode, Ben and DJ break down the growing battle between Zillow, Compass, and the MLS over listing control, private exclusives, and what it means for agents and consumers. They discuss why major industry players may not truly be advocating for agents, and how AI tools like ChatGPT, Claude, and Gemini are rapidly changing lead generation, search, and the future role of real estate professionals. Ben also shares how his AI-powered platform OfferShield uses transaction data and predictive modeling to reduce deal cancellations and strengthen buyer offers. Last, the conversation dives into practical AI workflows for content creation, automation, financial analysis, and staying ahead in an industry being reshaped by technology. Please follow Ben on  Instagram  and  TikTok . If you’d prefer to watch this interview, click here to view on YouTube! Ben Lalez can be reached at  312.789.4054  and  ben.lalez@compass.com . This episode is brought to you by  Real Geeks  and  Courted.io .
Sponsors
Real Geeks, Courted.io
More episodes of Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents
- CreditKarma Scores Can Now Be Used To Qualify For Mortages! • Learning With A Lender • Austin Clarence
- How Service, Systems, and Honesty Build a 100% Referral Business • Natalie Taflinger
- Why Listings Die After 21 Days – And How to Save Them • Coffee Talks
- Getting Back On Track as a High Performer • The Inner Game of Real Estate Success • Paul Salter
- RE/MAX-Real Acquisition & Industry Consolidation • Unpopular Real Estate Opinions • Chris Linsell
- Why YouTube Leads Beat Zillow Leads Every Time • The YouTube Lab • Sarah Maslowski
Explore listener stats, chart rankings, contacts and more on the Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents podcast page.