David Lancefield: How strategy is changing for the better
About this episode
David Lancefield discusses the evolving nature of strategy in business and advocates for a more practical and human approach.
What does strategy really mean when the word is everywhere, yet real strategic practice remains so rare? In this solo episode, David Lancefield takes on one of the most overused and misunderstood ideas in business. Drawing on nearly 30 years advising CEOs, C-suite leaders, founders, and leadership teams, he makes the case for a broader, more practical, and more human view of strategy. David explores why strategy so often gets trapped in decks, town halls, and top-level statements, while peopl...
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