About this episode

The episode discusses the importance of personal branding and how to build a reputation through value and credibility.

Personal branding has never been more important—or more misunderstood. In a world where visibility often gets confused with self-promotion, today's conversation explores a different path: building a reputation through value, credibility, and impact. We'll discuss why personal branding is no longer optional, how professionals can stand out without becoming influencers, and what it really takes to create lasting authority in the age of AI. Join us for an insightful discussion on becoming both valuable and visible. About the Guest Vanessa Errecarte is the author of the new book, Valuable & Visible: Redefining Personal Branding by Leading with Impact Over Image, published by Wiley in Spring 2026. An award-winning lecturer, marketing consultant, and founder of Marketing Simplified, Vanessa has spent more than two decades helping organizations and professionals clarify their value, stand out authentically, and create meaningful impact. She teaches one of the nation's only for-credit MBA courses in personal branding at the UC Davis Graduate School of Management, along with several highly regarded marketing courses, and has twice been named Teacher of the Year. Recognized as a "favorite…

People in this episode

Host: Kimberli J. Lewis

Guest: Vanessa Errecarte

Topics covered

• personal branding
• visibility
• credibility
• impact
• AI
• professional development

Keywords

• personal branding
• visibility
• credibility
• impact
• AI
• professional development
• Vanessa Errecarte

Mentioned in this episode

Organizations: UC Davis Graduate School of Management, Marketing Simplified, Financial Times

Books & works: Valuable & Visible: Redefining Personal Branding by Leading with Impact Over Image

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