About this episode

Jared Correia discusses the impact of private equity on the legal industry and interviews Owen Hemsath about effective video marketing strategies for lawyers.

Jared Correia breaks down a massive shift in the legal industry: the rise of Management Services Organizations (MSOs) . As private equity finds new ways to invest in the legal space without violating ethics rules, Jared explains how MSOs are restructuring law firms and why every owner needs to pay attention. Next, Jared is joined by the coolest guest in LLN history, Owen Hemsath (aka Owen Video), CEO of Acceleratus Media . Owen shares his journey from a 10-year stint as a waiter to becoming a YouTube and video marketing powerhouse. In this interview, we cover: Why YouTube is King: Why lawyers should focus on the YouTube/Instagram "one-two punch" rather than chasing TikTok trends. The "One Good Thing" Rule: Stop overcomplicating your marketing. Learn why focusing on consistent video content is the best way to build your brand. Scripting for Authenticity: How a proper video structure (beginning, middle, and call-to-action) actually allows your true personality to shine. Stop Gatekeeping: Why the best strategy is walking clients through the legal processes they fear, rather than creating boring commercials. Finally, in the Counter Program , Jared tests Owen’s knowledge of his…

People in this episode

Host: Jared Correia

Guest: Owen Hemsath

Topics covered

• private equity
• legal industry
• Management Services Organizations
• YouTube marketing
• video content strategy
• law firm branding

Keywords

• private equity
• legal services
• YouTube
• video marketing
• law firms
• branding
• social media

Mentioned in this episode

Organizations: Acceleratus Media, YouTube, Instagram, TikTok

Places: Utah

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