Why Your Law Firm Manual is a "Dusty Shiv" & The Future of Personalized Ads
About this episode
Jared Correia discusses the evolution of law firm manuals and the future of personalized advertising with guest Matt Rubin.
Jared Correia challenges law firms to move beyond boilerplate policies and embrace a tech-centric approach to process management. Later, he sits down with Matt Rubin , the "Mr. Marketing" himself, to discuss the volatile history of SEO and why Answer Engine Optimization (AEO) is set to absorb 30% of the search market by the end of the year. In this episode, we cover: The Procedural Challenge: Why your law firm's manual shouldn't just be a "dusty shiv" for HR emergencies, but a living guide yoked to your technology stack. Matt Rubin's Rollercoaster Career: From making millions in mortgage marketing to working as a $13/hour leasing consultant during the 2008 crash, and eventually founding his own agency with two (soon to be three) patents. The Future of Search: How AEO and AI tools like Gemini and ChatGPT are changing discovery for lawyers. Personalized Advertising: Why dynamic ads tied to your CRM data are the ultimate competitive advantage for small firms. Finally, stay tuned for the "Shitty Olympics" in our Counter Program, where Jared tests Matt's knowledge of bizarre historical Winter Olympic sports like Ski Ballet and Skijuring . Learn more about THE Mr. Marketing, Matt Rubin…
People in this episode
Host: Jared Correia
Guest: Matt Rubin
Topics covered
- law firm management
- SEO
- Answer Engine Optimization
- personalized advertising
- technology in law
Keywords
- law firm manual
- boilerplate policies
- AEO
- SEO history
- dynamic ads
- CRM data
- Counter Program
- Shitty Olympics
Sponsors
CallRail, Attorney at Work Today, Lawyer 2 Lawyer
Mentioned in this episode
Products: Gemini, ChatGPT
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