About this episode

This episode explores how the Chalhoub Group built the MUSE loyalty programme for high-value customers and luxury brands.

From premium rewards to unforgettable luxury experiences, this back catalogue episode explores how the Chalhoub Group built MUSE — a loyalty programme designed for high-value customers and luxury brands alike. Join Nida Unas , Former Head of Group Loyalty at Chalhoub Group as she shares how the brand adapted customer engagement strategies, introduced innovative loyalty solutions, and reimagined premium experiences across the Middle East. Show Notes: 1) Nida Unas 2) Chalhoub Group 3) MUSE 4) #29: Rewarding Loyalty with Luxury Experiences.

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