Best of the Back Catalogue | Luxury Loyalty Redefined: Inside Chalhoub Group’s MUSE Programme (#770)

About this episode

This episode explores how the Chalhoub Group built the MUSE loyalty programme for high-value customers and luxury brands.

From premium rewards to unforgettable luxury experiences, this back catalogue episode explores how the Chalhoub Group built MUSE — a loyalty programme designed for high-value customers and luxury brands alike. Join Nida Unas , Former Head of Group Loyalty at Chalhoub Group as she shares how the brand adapted customer engagement strategies, introduced innovative loyalty solutions, and reimagined premium experiences across the Middle East. Show Notes: 1) Nida Unas 2) Chalhoub Group 3) MUSE 4) #29: Rewarding Loyalty with Luxury Experiences.

People in this episode

Host: Paula Thomas

Guest: Nida Unas

Topics covered

• luxury loyalty
• customer engagement
• premium experiences
• loyalty programmes
• high-value customers

Keywords

• luxury loyalty
• Chalhoub Group
• MUSE
• customer engagement
• loyalty solutions
• premium experiences

Mentioned in this episode

Organizations: Chalhoub Group

Products: MUSE

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