About this episode

Reba Hatcher discusses how ButcherBox developed a loyalty program tailored for their subscription-based business model.

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- Our guest today is Reba Hatcher, Chief Commercial Officer, ButcherBox . Launched in 2015, ButcherBox set out to do something deceptively simple: deliver high-quality, humanely raised meat and seafood directly to consumers who were tired of compromising at the grocery store. A decade later, the company is one of the central options of the American grocery shopping experience. In this conversation we learn the answer to one big question: “what does loyalty look like for a brand whose business is subscription based? Reba talks about the development and launch of “Sizzle Society”, explaining how ButcherBox designed a loyalty program that fits the rhythms of a subscription business. The program has registered impressive results to date - a 2x ROI, near-universal opt-in, and a flagship experience, the Chef’s Table dinner series. Hosted by Bill Hanifin Show Notes 1) Reba Hatcher 2) ButcherBox 3) Walk Through Fire (Book Reccomendation)

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