Hilton Honors Strategy: Loyalty, Growth,& the Guest Experience at a Global Scale (#771)

About this episode

This episode features an interview with Brad Anderson discussing the evolution of Hilton Honors and its impact on guest experiences.

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- In this episode, we speak with Brad Anderson , Vice President of Hilton Honors at Hilton about how one of the world’s largest hospitality loyalty programs is evolving to deliver more value, flexibility and recognition for its more than 250 million members. Brad shares how Hilton Honors fuels direct bookings , and strengthens hotel owner economics, while creating more meaningful experiences for guests through benefits, partnerships and news ways to stay. He also discuss recent updates to the award-winning program, including enhanced elite tiers and new rewards designed to give members more certainty and choice when they travel. The conversation explores Hilton’s expansion across key international markets and its focus on delivering consistent yet locally relevant experiences across more than 9,200+ properties globally, while still reflecting the unique character of each destination. At it’s core, Hilton’s approach is rooted in listening to members and delivering stays that are not…

People in this episode

Host: Bridget Blaise-Shamai

Guest: Brad Anderson

Topics covered

• loyalty programs
• hospitality
• guest experience
• direct bookings
• international expansion

Keywords

• Hilton Honors
• loyalty programs
• guest experience
• travel
• hospitality

Mentioned in this episode

Organizations: Hilton Honors, Hilton Worldwide Holdings

Books & works: The Ride of a LifeTime

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