
How to Turn Open Houses Into Listing Appointments
From Life at Ten Tenths by Matt Bonelli and Garrett Frey
April 9, 2026 · 34 min · Season 1 · Episode 198
About this episode
This episode discusses strategies for converting open house traffic into listing appointments and building relationships with potential clients.
Register for our FREE Engagement Engine Webinar and build a repeatable referral machine:👉 tentenths.co Tired of working open houses and not converting the traffic into business? In this episode, we break down: • Why “Are you working with a realtor?” kills momentum • How to lower defensive walls immediately • The psychology of comfort in sales • Why value beats pressure every time • How to turn open house traffic into listing appointments • The 8–12 touchpoint follow-up system most agents skip • Why your real goal isn’t selling that house Your job at an open house is not to sell the property. It’s to start relationships. And if you leave without: ✔ Appointments set ✔ Contact info earned (not forced) ✔ A follow-up plan You didn’t run a strategy. You ran an event. Open houses can be listing machines done right. Stop treating them like a weekend activity, and let's get them adding to your business.
People in this episode
Hosts: Matt Bonelli, Garrett Frey
Topics covered
- open houses
- listing appointments
- sales psychology
- relationship building
- real estate strategies
Keywords
- open houses
- listing appointments
- sales techniques
- real estate
- referral machine
- follow-up system
- relationship building
Mentioned in this episode
Organizations: tentenths.co
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