The Real Estate Data Most Agents Ignore (And Why It's Costing You Listings)
About this episode
The episode discusses the importance of using the FHFA House Price Index for real estate agents to become market experts and improve their listings.
If you are like most agents, you look at the housing market data once a year, attend office meetings where market data is reviewed from time to time, read the headlines that catch your eye, and call yourself informed. The problem is you are expected to be an expert in your market, but you have done little more than someone living in your town. In this conversation, we get into our favorite tool, the one that literally makes you an expert in your market. The FHFA House Price Index has got to be the most underused tool in our business. We unpack how you can uncover regional nuances (Oakland vs. San Francisco are a great example on the latest report), how the numbers prove appreciation isn't what actually drives most real estate decisions, and what going from the top of the list to the bottom of the list really means. We get into how to pair this data with AI to spot trends, why running a blanket over a state will get you wrong every time, and the closing reality that buyers and sellers right now are choosing the agent who feels like a safe space: low drama, low stress, has answers. We also get into what we believe is the fix. The best part: this data is free, it's published every…
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