The CEO's Guide to Multi-Unit Action Park Strategy ft. Bron Launsby
About this episode
This episode features Bron Launsby discussing multi-unit operations and strategic leadership in the attractions industry.
Welcome to this episode of Live with Sondra , where we dive into the world of multi-unit operations and strategic leadership in the attractions industry. Joining us is Bron Launsby, CEO of Action Park Group , a visionary leader driving growth and innovation across multiple parks. In this session, Bron Launsby and Sondra will explore: Multi-Unit Strategy & Scalability : How Bron manages operational consistency and profitability across multiple parks while adapting to regional market dynamics. Pricing Models & Guest Value : Balancing affordability with rising costs and why transparent pricing builds trust and loyalty. Leadership & Culture : Why empowered teams and strong service culture outperform strategy alone—and how to create environments where people thrive. Technology & E-Commerce : Leveraging digital tools for ticketing, memberships, and guest engagement to meet evolving consumer expectations. Future Trends in Attractions : Insights on experiential economy, personalization, and why human connection remains the cornerstone of guest satisfaction. Tune in for an actionable conversation on growth strategy, leadership excellence, and operational innovation…
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