Waterpark Wealth: Maximize Revenue from Concept to Launch ft. Ken Handler

Waterpark Wealth: Maximize Revenue from Concept to Launch ft. Ken Handler

April 27, 2026 · 38 min · Season 2026 · Episode 2

About this episode

Sondra Shannon and Ken Handler discuss strategies for maximizing revenue in water parks from concept to launch.

🎙️ Live with Sondra: Waterpark Wealth — Maximize Revenue from Concept to Launch ft. Ken Handler Welcome to this episode of Live with Sondra , where we take a deep dive into how today’s most successful water parks engineer revenue on purpose . Joining Sondra is Ken Handler, President of Global Management Amusement Professionals (GMAP) —a trusted turnaround expert with over 30 years in the attractions industry and hands‑on experience with more than 100 water parks worldwide. Join us for an informative episode of Live with Sondra . In this session, Ken Handler and Sondra dive into: Revenue Architecture from Day One : Why profitable water parks don’t happen by accident—and how revenue must be intentionally designed from concept, layout, and guest flow to launch. Identifying & Eliminating Revenue Leaks : The most common places parks lose money, from underperforming F&B to underutilized space, and how to fix them fast. Food & Beverage as a Profit Driver : How elevating food quality, placement, and presentation directly increases per‑cap spending and guest satisfaction. Data Over Guesswork : Why “we think” and “we feel” are dangerous assumptions—and how using real…

More episodes of Live with Sondra

Explore listener stats, chart rankings, contacts and more on the Live with Sondra podcast page.