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Stop Losing Profit: The Power of Embedded Payments ft. Mark Passifione
Apr 28, 2026
44m 53s
Waterpark Wealth: Maximize Revenue from Concept to Launch ft. Ken Handler
Apr 27, 2026
38m 17s
From Vision to Reality: Secrets of Themed Fabrication ft. Michael Acevedo
Apr 24, 2026
50m 16s
Quilting Culture: Kind Leadership for Growth ft. Nathan Caldwell
Feb 13, 2026
59m 23s
The Invisible Guide: AI's Role in a Seamless Visit ft. Takashi Nakaguchi & Antonio Giordano
Jan 9, 2026
45m 49s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 4/28/26 | ![]() Stop Losing Profit: The Power of Embedded Payments ft. Mark Passifione✨ | embedded paymentsrevenue leaks+4 | Mark Passifione | Explore Pay | — | paymentsrevenue+5 | — | 44m 53s | |
| 4/27/26 | ![]() Waterpark Wealth: Maximize Revenue from Concept to Launch ft. Ken Handler | 🎙️ Live with Sondra: Waterpark Wealth — Maximize Revenue from Concept to Launch ft. Ken HandlerWelcome to this episode of Live with Sondra, where we take a deep dive into how today’s most successful water parks engineer revenue on purpose. Joining Sondra is Ken Handler, President of Global Management Amusement Professionals (GMAP)—a trusted turnaround expert with over 30 years in the attractions industry and hands‑on experience with more than 100 water parks worldwide.Join us for an informative episode of Live with Sondra. In this session, Ken Handler and Sondra dive into:Revenue Architecture from Day One: Why profitable water parks don’t happen by accident—and how revenue must be intentionally designed from concept, layout, and guest flow to launch.Identifying & Eliminating Revenue Leaks: The most common places parks lose money, from underperforming F&B to underutilized space, and how to fix them fast.Food & Beverage as a Profit Driver: How elevating food quality, placement, and presentation directly increases per‑cap spending and guest satisfaction.Data Over Guesswork: Why “we think” and “we feel” are dangerous assumptions—and how using real operational data transforms decision‑making.Turnaround Strategies for Distressed Parks: The first high‑impact fixes Ken implements when rescuing underperforming or struggling properties.Hospitality vs. Service: Why true hospitality builds loyalty, repeat visits, and long‑term revenue—not just transactions.Training for Revenue, Not Survival: How investing in leadership and management development multiplies results across frontline teams.Tune in for an exciting session on water park revenue strategy, operational excellence, and sustainable growth.Connect with Ken Handler on LinkedIn (leave blank for manual addition)Connect with Sondra Shannon to learn more about Gatemaster’s role in strengthening revenue architecture and operational intelligence: https://www.linkedin.com/in/sondrashannon/Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! 👉 https://linktr.ee/livewithsondra | 38m 17s | ||||||
| 4/24/26 | ![]() From Vision to Reality: Secrets of Themed Fabrication ft. Michael Acevedo | 🎙️ Live with Sondra: From Vision to Reality — Secrets of Themed Fabrication ft. Michael AcevedoWelcome to this episode of Live with Sondra, where we go behind the scenes of the attractions industry to uncover how immersive worlds are built—from the first creative spark to the final guest experience. Joining Sondra is Michael Acevedo, Manager of Business Development at Nassal, a global leader in themed fabrication and specialty environments for world‑class attractions.Join us for an informative episode of Live with Sondra. In this session, Michael Acevedo and Sondra dive into:Themed Fabrication & Immersion: How large‑scale themed environments are brought to life while maintaining authenticity, durability, and guest immersion.Balancing Creativity, Safety & Budget: Why early collaboration between creatives, engineers, and fabricators is critical to keeping ambitious visions buildable and on budget.From Operations to Fabrication: How Michael’s background on the front lines at Universal Studios shaped the way he designs environments that truly work for operators and guests.Collaboration at Scale: What it takes to align hundreds of stakeholders—from designers and project managers to park operators—across global projects.Mentorship & Industry Access: Why breaking down gatekeeping and supporting emerging professionals is essential for the future of themed entertainment.Tune in for an exciting session on themed fabrication, immersive design, and the realities of building unforgettable attractions.Connect with Michael Acevedo on LinkedIn (leave blank for manual addition)Connect with Sondra Shannon Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! 👉 https://linktr.ee/livewithsondra | 50m 16s | ||||||
| 2/13/26 | ![]() Quilting Culture: Kind Leadership for Growth ft. Nathan Caldwell | 🎙️ Podcast Title: Quilting Culture: Kind Leadership for GrowthWelcome to this episode of "Live with Sondra" where we explore the transformative power of kindness in leadership with Nathan Caldwell, Owner and Keynote Speaker at Empowering Kindness. Nathan is a leadership expert and author who has guided teams through high-stakes transitions like mergers and acquisitions, and now teaches executives how to build cultures rooted in trust, clarity, and compassion.In this session, Nathan Caldwell and Sondra dive into:Defining Kind Leadership: What kindness really means in business—and why it’s not the same as being nice.Culture During Change: How to lead with empathy through mergers, acquisitions, seasonal turnover, and industry disruptions.Retention Through Respect: Why clear expectations and emotional intelligence help team members return season after season.Coaching vs. Compliment Sandwiches: How to build trust through consistent feedback rather than manipulative praise.Hiring for Attitude, Not Just Skill: Why teaching your brand of excellence starts with the right mindset.Empowering Managers to Lead with Heart: How to overcome fear-based leadership and foster growth in others.Celebrating Small Wins: The role of recognition in building loyalty, confidence, and a resilient workplace culture.Kindness as a Growth Strategy: How compassion fuels innovation, accountability, and long-term business success.Tune in for a heartfelt and practical conversation on building cultures that last—through kindness, clarity, and courageous leadership.Connect with Nathan Caldwell on LinkedIn: https://www.linkedin.com/in/nathan-caldwell/Connect with Sondra Shannon to learn more about Gatemaster’s role in fostering leadership-driven culture and loyalty: https://www.linkedin.com/in/sondrashannon/ Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra | 59m 23s | ||||||
| 1/9/26 | ![]() The Invisible Guide: AI's Role in a Seamless Visit ft. Takashi Nakaguchi & Antonio Giordano | Welcome to this episode of Live with Sondra, where we uncover how artificial intelligence is quietly transforming guest experiences in attractions. Joining us are Takashi Nakaguchi, Co-Founder & CEO of Nutmeg, and Antonio Giordano, Business Development Lead at Nutmeg, two innovators redefining how technology enhances every step of the guest journey.In this session, Takashi Nakaguchi and Antonio Giordano team up with Sondra to explore:AI-Powered Guest Journeys: How Nutmeg uses conversational AI and digital mapping to create personalized, seamless experiences for visitors.Custom Narrative Paths: From museums to zoos, how AI builds tailored itineraries based on guest interests and time constraints.Geo-Fenced Marketing & Upsells: Leveraging real-time engagement to boost memberships and revenue at peak moments.Accessibility & Instant Translation: Breaking language barriers and improving inclusivity for global guests.Balancing Tech with Human Touch: Why AI should enhance—not replace—the warmth and passion of live guides and curators.Tune in for an exciting discussion on personalization, innovation, and the future of guest engagement in attractions!Connect with Takashi Nakaguchi on LinkedIn: https://www.linkedin.com/in/takashi-nakaguchi/Connect with Antonio Giordano on LinkedIn: https://www.linkedin.com/in/afgio/Connect with Sondra Shannon to learn more about Gatemaster’s role in enhancing guest experiences: https://www.linkedin.com/in/sondrashannon/Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! 👉 https://linktr.ee/livewithsondra | 45m 49s | ||||||
| 1/9/26 | ![]() Canadian Strategy: Pricing, People & Park Profit ft. Bob Williams | Welcome to this episode of Live with Sondra, where we head north to unpack how Canadian operators balance smart pricing, people-first leadership, and sustainable park profit. Our guest is Bob Williams, General Manager of Calaway Park—a three-decade industry leader known for operational excellence, service culture, and community impact.Join us for an informative episode of Live with Sondra. In this session, Bob Williams and Sondra will dive into:Value-Driven Pricing & Access: Why free parking, flexible food policies, and transparent online pricing build trust—and how to avoid pricing becoming a barrier for families. E‑commerce that Reduces Cost: Moving passes and ticketing fully digital to lower overhead and meet guests where they are—anytime, on mobile.Culture Over Strategy: How consistent communication, coaching, and clear standards create long-tenured teams and exceptional service.People-Powered Operations: Daily briefs, mid-season training, and “grow-from-within” leadership pathways that keep staffing strong.Tourism Momentum & Sentiment: Why cross-border visitor sentiment matters, and how thriving tourism fuels investment and GDP.Tune in for an exciting session on pricing strategy, service culture, and park profitability!Connect with Bob Williams: bob.williams@calawaypark.comConnect with Sondra Shannon to learn more about Gatemaster’s role in optimizing pricing strategy and guest experience: https://www.linkedin.com/in/sondrashannon/ Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! 👉 https://linktr.ee/livewithsondra | 49m 44s | ||||||
| 1/9/26 | ![]() The CEO's Guide to Multi-Unit Action Park Strategy ft. Bron Launsby | Welcome to this episode of Live with Sondra, where we dive into the world of multi-unit operations and strategic leadership in the attractions industry. Joining us is Bron Launsby, CEO of Action Park Group, a visionary leader driving growth and innovation across multiple parks.In this session, Bron Launsby and Sondra will explore:Multi-Unit Strategy & Scalability: How Bron manages operational consistency and profitability across multiple parks while adapting to regional market dynamics.Pricing Models & Guest Value: Balancing affordability with rising costs and why transparent pricing builds trust and loyalty.Leadership & Culture: Why empowered teams and strong service culture outperform strategy alone—and how to create environments where people thrive.Technology & E-Commerce: Leveraging digital tools for ticketing, memberships, and guest engagement to meet evolving consumer expectations.Future Trends in Attractions: Insights on experiential economy, personalization, and why human connection remains the cornerstone of guest satisfaction.Tune in for an actionable conversation on growth strategy, leadership excellence, and operational innovation!Connect with Bron Launsby on LinkedIn: https://www.linkedin.com/in/bron-launsby-fec/ Connect with Sondra Shannon to learn more about Gatemaster’s role in optimizing multi-unit operations and guest experience: https://www.linkedin.com/in/sondrashannon/Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! 👉 https://linktr.ee/livewithsondra | 37m 55s | ||||||
| 11/7/25 | ![]() Secure Automation: Stop Losing $25M+ to Risk Gaps ft. Shannon Noonan | 🎙️ Podcast Title: Secure Automation: Stop Losing $25M+ to Risk GapsWelcome to this episode of "Live with Sondra" where we dive into the critical intersection of automation, cybersecurity, and operational growth with Shannon Noonan, CEO and Founder of High Noon Consulting. With over 18 years of experience in IT compliance and security strategy, Shannon helps organizations protect revenue, streamline operations, and build resilient systems that scale safely.In this session, Shannon Noonan and Sondra dive into:Cybersecurity for Attractions: Why parks, FECs, and entertainment venues are increasingly targeted—and how to prepare.Automation Without Risk: How to scale operations securely without exposing guest data or financial systems.Multifactor Authentication: The simplest, most effective security measure you can implement today.PCI Compliance & Payment Security: What operators need to know about credit card fraud, data encryption, and access controls.AI & ChatGPT Risks: How untrained use of AI tools can leak sensitive data—and what to do about it.Data Access & Internal Controls: Why restricting access to guest and child data is essential for compliance and trust.Reframing Compliance as Growth: How security and IT strategy can drive contracts, revenue, and competitive advantage.Real-World Breach Case Studies: What attractions can learn from recent global incidents and how to avoid them.Training & Empowerment: Why most mistakes come from lack of information—not bad intentions—and how to fix that.Secure Mobile Ticketing & Contactless Payments: Blind spots in modern payment systems and how to close them.Tune in for a high-impact conversation that will help you protect your business, your guests, and your bottom line—before it’s too late.Connect with Shannon Noonan on LinkedIn: https://www.linkedin.com/in/shannonknoonan/Connect with Sondra Shannon to learn more about Gatemaster’s role in securing guest data and automating operations: https://www.linkedin.com/in/sondrashannon/ Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra | 50m 52s | ||||||
| 11/7/25 | ![]() Tech Meets Nostalgia: Building Future Parks ft. Markus Mack-Even | Podcast Title: Tech Meets Nostalgia: Building Future ParksWelcome to this episode of "Live with Sondra" where we explore the art and strategy behind designing theme parks that blend cutting-edge innovation with timeless emotional storytelling. Joining us is Markus Mack-Even, Founder and CEO of Mack Management Entertainment, whose global portfolio includes Universal Studios Singapore, IMG Worlds of Adventure in Dubai, and Chimelong Group in China. With over 250 years of family legacy in the attractions industry, Markus brings a rare perspective on building parks that honor the past while embracing the future.In this session, Markus Mack-Even and Sondra dive into:Designing Across Cultures & Continents: How Markus adapts creative and operational strategies for parks in Asia, the Middle East, and beyond.Boutique vs Mega Parks: The differences in scale, team dynamics, and hands-on leadership between small and large attractions.Balancing Innovation with Nostalgia: Why preserving classic elements like carousels and animatronics is key to multigenerational guest loyalty.Technology’s Role in Guest Experience: How AI, data, and infrastructure are transforming safety, personalization, and operational efficiency.The Human Touch in Maintenance & Safety: Why skilled technicians remain irreplaceable despite advances in automation and AI.Strategic Expansion vs Ground-Up Builds: Insights into the challenges and advantages of extending existing parks versus launching new ones.Brand Longevity & IP Selection: Lessons from working with Marvel, Cartoon Network, and emerging IPs in global markets.Family Legacy & Leadership: How Markus’s upbringing in a 250-year-old roller coaster manufacturing family shaped his approach to business and creativity.Guest-Centric Design Philosophy: Why emotional connection, storytelling, and return visits are the true drivers of success.Team Loyalty & Project Execution: The importance of handpicked teams and trust in navigating complex builds and unexpected challenges.Tune in for a masterclass in theme park development, where legacy meets innovation and every ride tells a story.Connect with Markus Mack-Even on LinkedIn: https://www.linkedin.com/in/mackeven/Connect with Sondra Shannon to learn more about Gatemaster’s role in fostering guest-centric innovation and operational excellence: https://www.linkedin.com/in/sondrashannon/ Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra | 45m 10s | ||||||
| 11/7/25 | ![]() Data-Driven Culture: Engaging Modern Audiences ft. Chloé Grossmann | 🎙️ Podcast Title: Data-Driven Culture: Engaging Modern AudiencesWelcome to this episode of "Live with Sondra" where we explore how attractions and cultural institutions can harness data to personalize guest experiences, boost attendance, and build long-term loyalty. Joining us is Chloé Grossmann, Area Manager at Arena Metrics, who works with organizations across 15 countries to implement CRM and digital marketing strategies that turn data into action.In this session, Chloé Grossmann and Sondra dive into:Understanding Data Touchpoints: How ticketing, purchases, feedback, and engagement leave behind valuable insights.Types of Data That Matter: The difference between contact, transactional, and behavioral data—and how to use each.Creating a 360° View of Your Audience: Why combining data sources leads to smarter segmentation and stronger relationships.Personalizing the Customer Journey: How to tailor communication before, during, and after the visit to boost satisfaction and repeat visits.Avoiding Common Pitfalls: Why collecting data without strategy leads to wasted effort—and how to fix it.From Silos to Synergy: How Arena Metrics helps unify marketing, donation, and communication teams around shared data.The Platinum Rule of Guest Experience: Why treating people how they want to be treated is the key to relevance and retention.Smart Segmentation in Action: How birthday campaigns and family-focused offers drive engagement and loyalty.Optimizing Communication Channels: Why knowing whether your audience prefers email or SMS makes all the difference.Data Activation for Revenue Growth: How to turn insights into offers, timing strategies, and upsells that convert.Tune in for a data-rich conversation that will help you rethink how you connect with your audience—and why personalization is the future of guest experience.Connect with Chloé Grossmann on LinkedIn: https://www.linkedin.com/in/chlo%C3%A9-grossmann-2a099b208/Connect with Sondra Shannon to learn more about Gatemaster’s role in fostering data-driven guest engagement and loyalty: https://www.linkedin.com/in/sondrashannon/ Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra | 51m 48s | ||||||
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| 11/6/25 | ![]() Strategic Resilience: Leading Attractions Through Change & AI ft. Steve Gavatorta | 🎙️ Podcast Title: Strategic Resilience: Leading Attractions Through Change & AIWelcome to this episode of "Live with Sondra" where we explore how strategic leadership, resilience, and customization can empower attractions to thrive in a rapidly evolving landscape. Joining us is Steve Gavatorta, Coach, Author, and President of the Steve Gavatorta Group, who brings over 20 years of experience helping organizations navigate change, build high-performing teams, and align their vision with execution.In this session, Steve Gavatorta and Sondra dive into:Strategic Planning & Resilience: Why customized leadership strategies are essential for navigating change in the attractions industry.Vision, Mission & Values Alignment: How to ensure every department—from HR to IT—feels connected to the company’s strategic goals.Reinforcement for Long-Term Impact: Why training and strategic messaging must be repeated and reinforced to avoid disengagement and silos.Cross-Departmental Buy-In: How to break down silos and foster collaboration across operations, finance, and guest services.Customization in Training & Coaching: How Steve tailors leadership and sales programs to fit the unique needs of each organization.Emotional Intelligence in Leadership: Insights from Victor Frankl’s quote on conscious choice and how it applies to leading through adversity.Harley-Davidson Case Study: What attractions can learn from Harley’s lifestyle branding and strategic differentiation.Execution vs. Strategy: Why many businesses fail not in planning, but in applying and reinforcing their strategic vision.Reducing Turnover & Disengagement: How clarity and alignment can improve morale, retention, and performance.AI & Technology Integration: How emerging tools can support—but not replace—the human touch in leadership and training.Tune in for a powerful conversation on how to lead with clarity, resilience, and purpose—especially in times of change.Connect with Steve Gavatorta on LinkedIn: https://www.linkedin.com/in/gavatorta/Connect with Sondra Shannon to learn more about Gatemaster’s role in fostering strategic alignment and operational excellence: https://www.linkedin.com/in/sondrashannon/ Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra | 1h 00m 32s | ||||||
| 10/30/25 | ![]() F&B as Destination: Driving Attraction Success ft. Ken Whiting | 🎙️ Podcast Title: F&B as Destination: Driving Attraction SuccessWelcome to this episode of "Live with Sondra" where we explore how food and beverage can become a powerful driver of guest engagement, revenue, and brand identity with Ken Whiting, CEO of Whiting Foods and former Chair of the Board at IAAPA. With over 40 years of experience in the attractions industry and a legacy rooted in family business, Ken has helped shape the way parks and venues think about food—not just as a service, but as an experience.In this session, Ken Whiting and Sondra dive into:Food as a Core Guest Experience: Why food is no longer just fuel—it’s a memory-maker, a tradition, and a reason to return.Signature Menu Items & Loyalty: How attractions like Disney use iconic treats like Dole Whip and churros to build emotional connections and repeat visits.Innovative Food Strategies for All Sizes: From trampoline parks to destination theme parks, how to tailor your F&B approach to your audience and footprint.Food Festivals & Seasonal Promotions: How limited-time offerings and regional specialties can drive attendance, extend stays, and boost revenue.Teen Workforce Development: Insights from Ken’s book Waves for Teenage Workforce Success and how to empower young staff through culture and training.Industry Evolution & Guest Expectations: How the shift from fast food service to quality dining is reshaping the attraction landscape.Operational Excellence in F&B: Tips on managing back-of-house systems, mobile ordering, and creating “wow” moments with every bite.Family Business Legacy & Leadership: Ken’s journey from peeling bananas at age 10 to leading one of the most iconic boardwalks in the country.Tune in for a flavorful and insightful conversation on how food and beverage can elevate your attraction from a visit to a destination.Connect with Ken Whiting on LinkedIn: https://www.linkedin.com/in/kenwhiting/Connect with Sondra Shannon to learn more about Gatemaster’s role in optimizing food and beverage operations and guest engagement: https://www.linkedin.com/in/sondrashannon/ Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra | 49m 15s | ||||||
| 10/30/25 | ![]() Live Experience Data: From Insights to Audience Impact ft. Cody Lassen | 🎙️ Podcast Title: Live Experience Data: From Insights to Audience ImpactWelcome to this episode of "Live with Sondra" where we explore the intersection of entertainment, ticketing, and data with Cody Lassen, Tony Award-Winning Producer and Principal at Cody Lassen & Associates. With a portfolio that spans Broadway, film, and music—and over $951 million in collective box office revenue—Cody brings a rare blend of creative vision and business acumen to the world of live entertainment.In this session, Cody Lassen and Sondra dive into:The Power of RevPASH: Why revenue per available seat hour is the most critical KPI for live productions—and how it blends pricing and capacity into one actionable metric.Dynamic Pricing & Last-Minute Sales: How Broadway leverages hotel-style pricing strategies to maximize revenue and fill seats, even minutes before curtain.The Data Dilemma in Theater: Why producers often lack access to customer data—and how that impacts audience engagement, marketing, and long-term loyalty.Marketing Beyond the Stage: What theater can learn from sports, attractions, and museums about selling perishable inventory and competing for entertainment dollars.Scaling Productions & Ticketing Strategy: Key considerations when moving from intimate venues to larger houses—and how to maintain demand while managing yield.Theater as a Career Ecosystem: Why backup careers in theater don’t have to mean leaving the industry—and how students can find meaningful roles beyond the stage.Audience Development & Community Impact: How live entertainment drives local economies and why understanding your audience is more important than ever.Tune in for a behind-the-scenes look at the business of Broadway and the data-driven strategies that power unforgettable live experiences.Connect with Cody Lassen on LinkedIn: https://www.linkedin.com/in/codylassen/Connect with Sondra Shannon to learn more about Gatemaster’s role in optimizing ticketing and audience engagement: https://www.linkedin.com/in/sondrashannon/ Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra | 57m 09s | ||||||
| 10/30/25 | ![]() Exceeding Expectations: Culture & Experience Design ft. Phil Bruno | 🎙️ Podcast Title: Exceeding Expectations: Culture and Experience DesignWelcome to this episode of "Live with Sondra" where we explore the powerful connection between internal culture and guest experience with Phil Bruno, Chief Experience Officer and Founder of Treat Experiences. With over 45 years in hospitality and attractions—including 17 years at Anheuser-Busch—Phil has trained over 100,000 professionals and helped organizations transform their operations through experience design and employee engagement.In this session, Phil Bruno and Sondra dive into:Anticipating Guest Needs: Why proactive service starts with understanding the questions guests haven’t asked yet—and how to answer them with a “yes.”Brand Promise and Frontline Teams: How your staff become the promise keepers of your marketing message and why alignment matters.Designing Experiences Through Culture: Why internal culture directly shapes external guest satisfaction—and how to build a team that reflects your values.Employee Experience as the Driver of Guest Experience: The 10-point correlation between staff satisfaction and guest loyalty, and how to measure it.Reducing Turnover and Boosting Retention: How low turnover is the strongest indicator of a healthy culture—and why peer-led recruiting works.Modern Training Approaches: Why SOPs are outdated and how continuous learning, gamification, and LMS platforms are reshaping team development.Daily Connection Rituals: How 5-minute standups and discovery visits create alignment, accountability, and a sense of purpose across your operation.Operational Impact of Culture: How improving employee experience leads to higher retail sales, smoother logistics, and more memorable guest moments.Tune in for a masterclass in experience design, culture building, and operational excellence from one of the industry's most seasoned voices.Connect with Phil Bruno on LinkedIn: https://www.linkedin.com/in/philbruno/Connect with Sondra Shannon to learn more about Gatemaster’s role in fostering guest-centric culture and operational excellence: https://www.linkedin.com/in/sondrashannon/ Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra | 53m 28s | ||||||
| 10/23/25 | ![]() Community Powered Economies: A New Era for Attractions ft. Jaye Watts | 🎙️ Podcast Title: Community Powered Economies: A New Era for AttractionsWelcome to this episode of "Live with Sondra" where we explore the intersection of gamification, tech, and community with Jaye Watts, Founder and CEO of Coexist. Jaye is a Grammy-winning recording artist, AI ethics advocate, and visionary in building inclusive, gamified ecosystems that drive loyalty, engagement, and impact. In this episode, she shares how attractions can move beyond transactions and into transformation by tapping into the power of community-driven innovation.Join us for an inspiring and actionable conversation where Jaye Watts and Sondra dive into:Defining Community Powered Economies: How circulating value within communities builds resilience, accelerates wealth creation, and drives authentic engagement.Gamification for Guest and Staff Engagement: The psychology behind incentives, progression, and achievement—and how attractions can use these principles to boost loyalty and retention.Crossover Integration of Physical and Digital Spaces: Why the future of attractions lies in blending real-world experiences with digital rewards and storytelling.Augmented Reality and Accessibility: How AR can personalize guest journeys, enhance inclusivity, and unlock new sponsorship and revenue opportunities.Mobile Gaming and Representation: Surprising data on mobile gamer demographics and what it means for attraction marketing and design.Operational Innovation Through Tech: How technology-driven personalization and partnerships can streamline operations and elevate the guest experience.Social Amplification and Experiential Design: Why shareable moments and immersive activations are key to building brand loyalty and expanding reach.Tune in for a dynamic session on gamified economies, immersive tech, and the future of attraction engagement.Connect with Jaye Watts on LinkedIn: https://www.linkedin.com/in/jayewatts/Connect with Sondra Shannon to learn more about Gatemaster’s role in fostering guest engagement and loyalty: https://www.linkedin.com/in/sondrashannon/ Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra | 47m 30s | ||||||
| 10/23/25 | ![]() Spatial Computing: AI, VR, and The Future of Attractions ft. Steve Smith | Podcast Title: Spatial Computing: AI, VR, and The Future of AttractionsWelcome to this episode of "Live with Sondra" where we explore the cutting edge of guest experience design with Steve Smith, CEO and President of Tana Solutions, Inc. Join us for a visionary conversation about how immersive technology is reshaping the attraction industry from the inside out.In this session, Steve Smith and Sondra dive into:Defining Spatial Computing: What it is, how it works, and why it’s the most exciting frontier in tech today—from Tesla’s autonomous navigation to theme park immersion.AI, VR, and Mixed Reality in Attractions: How artificial intelligence, virtual reality, and augmented reality are converging to create “phygital” (physical + digital) experiences that redefine entertainment.Hyperpersonalization and Guest-Centric Design: Why Gen Z prefers virtual experiences and how attractions can use data and AI to create deeply personalized, seamless guest journeys.Global Tech Trends and North American Gaps: What U.S. attractions can learn from international innovation and how to stay competitive in a rapidly evolving global market.Creativity Meets Technology: How Steve uses AI to write music and design experiences, and why the future of innovation lies in empowering human creativity—not replacing it.The Human Element in Digital Transformation: Why 60% of IT projects fail and how to ensure technology enhances—not hinders—the guest experience.The Rise of Experiential Storytelling: How spatial computing is enabling attractions to deliver emotionally resonant, interactive narratives that captivate audiences.Tune in for an inspiring and forward-thinking session on the technologies shaping the next decade of attractions and entertainment.Connect with Steve Smith on LinkedIn: https://www.linkedin.com/in/srsmithtr5/Connect with Sondra Shannon: https://www.linkedin.com/in/sondrashannon/ Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra | 48m 18s | ||||||
| 10/23/25 | ![]() The Secret to 60% Foot Traffic Growth ft. Chelsea Warner | 🎙️ The Secret to 60% Foot Traffic GrowthWelcome to this episode of "Live with Sondra" where we unlock the power of grassroots marketing and data-driven strategy with Chelsea Werner, Director of Key Partnerships at Radius. If you're an attraction or business looking to boost foot traffic by 30–60%, this is the episode you’ve been waiting for.Join us for an energetic and insightful session as Chelsea Werner and Sondra dive into:Mobile ID Targeting & Visitor Data: How Chelsea uses mobile ID tracking and Placer.ai to pinpoint high-opportunity zip codes and measure ROI with precision.Grassroots Marketing in Action: From Yelp reviews to community events, Chelsea shares how authentic outreach and local engagement can drive real, measurable growth.Strategic Partnerships with Purpose: Learn how to build sustainable relationships with nonprofits, special needs groups, and local mom communities that boost both impact and revenue.Event Innovation & Seasonal Strategy: Discover how to create your own seasons with creative events like costume swaps and sensory-friendly mornings that keep guests coming back.Community-Driven Growth: Why community involvement and profitability go hand-in-hand—and how to become the go-to destination for families in your area.Boots-on-the-Ground Tactics: Actionable steps for operators to connect with local organizations, host chamber mixers, and become a hub for meaningful experiences.Tune in for a high-impact conversation on how to turn data into dollars and community into consistent traffic!Connect with Chelsea Werner on LinkedIn https://www.linkedin.com/in/chelsea-werner-sales/Connect with Sondra Shannon to learn more about Gatemaster’s role in driving foot traffic and guest engagement: https://www.linkedin.com/in/sondrashannon/Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra | 41m 51s | ||||||
| 10/10/25 | ![]() The Power of Imagery: Your Park's Visual Story ft. Stephanie Tassone | Welcome to this episode of "The Power of Imagery: Your Park's Visual Story" where we explore how intentional visuals turn curiosity into ticket sales. Join us for an informative episode of "Live with Sondra" featuring Stephanie Tassone, Founder of Stephanie Tassone Creative, whose design, photography, and map artistry help attractions craft cohesive visual stories across web, social, and on-site touchpoints.In this session, Stephanie and Sondra will dive into:Building a Reusable Content Bank: How a single, well-planned shoot day can fuel seasons of high-impact photos and short-form video.Social That Converts: Why consistent posting, behind-the-scenes staff moments, and guest interactions outperform static content.Maps as Brand Story (Not Just Wayfinding): Turning park maps into clear, delightful, accessibility-minded visuals that set expectations and reduce friction.Show, Don’t Tell Upgrades: Using quick videos for cabanas, party rooms, and amenities to answer pre-visit questions and elevate perceived value.Accessibility by Design: Practical ways to reflect routes, proximity, and services in maps, pages, and an on-site accessibility menu.Tune in for an exciting session on using photography, video, and maps to align guest expectations, boost engagement, and keep your brand top of mind!Connect with Stephanie Tassone on LinkedIn:Connect with Sondra Shannon on LinkedIn: https://www.linkedin.com/in/sondrashannon/Want to learn more about Live with Sondra or apply to be a guest? Visit: https://gatemaster.com/media/live-with-sondra/💡 Your all-access pass to actionable insights from Live with Sondra is right here. Click this link to view recap blogs, catch up on previous live shows, be our guest, and more! https://linktr.ee/livewithsondra | 47m 48s | ||||||
| 7/11/25 | ![]() Transforming Spaces: The Rise of Downloadable Theme Parks ft. Aidan Wolf | Welcome to this episode of "Transforming Spaces" where we dive into the rise of downloadable theme parks and the future of interactive play. Join us for an inspiring episode of "Live with Sondra" featuring Aidan Wolf, CEO and Co-Founder of DreamPark, and recent Shark Tank success story who is reimagining what theme parks can be.In this session, Aidan will dive into:Designing with Community: How public input shaped DreamPark’s journey from concept to reality.Creative Tech: The powerful blend of AI and imagination that makes next-gen interactive experiences possible.Innovation & Accessibility: How DreamPark builds spaces for all ages, needs, and attention spans.Lessons from Shark Tank: What it really takes to pitch, fund, and scale a visionary idea in the attractions industry.Tune in for an exciting conversation about pushing the boundaries of what play and attractions can look like in the digital age!Connect with Aiden Wolf on LinkedIn: Aiden Wolf LinkedInConnect with Sondra Shannon: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4 | 1h 00m 39s | ||||||
| 7/10/25 | ![]() Mastering Resilience: Leading Attractions Through Change & AI ft. Steve Gavatorta | Welcome to this episode of "Mastering Resilience" where we dive into leading attractions through change, challenges, and the rise of AI. Join us for an informative episode of "Live with Sondra" featuring Steve Gavatorta, President/Owner of Steve Gavatorta Group, who empowers individuals and organizations to achieve peak performance and resilience.In this session, Steve will dive into:Strategic Planning: Effective strategies for attractions to build a clear vision and achieve their goals.Solution Alignment Selling: How attractions can strengthen customer relationships and drive revenue growth.Leadership in Adversity: Insights on building resilient teams and navigating challenges, based on the neuroscience of adversity.AI & the Future: How AI can enhance operations, guest knowledge, and trend analysis within the attractions industry.Personal Development: Actionable steps for leaders to improve their skills and reach new heights in the attractions space.Tune in for a powerful conversation on staying agile, growing teams, and embracing technology to future-proof your attraction!Connect with Steve Gavatorta: https://www.linkedin.com/in/stevegavatorta/Connect with Sondra Shannon: https://www.linkedin.com/in/sondrashannon/Want to learn more or be a guest? Visit: https://livewithsondra.com/ | 1h 00m 39s | ||||||
| 7/8/25 | ![]() Bowling & Beyond: Social Gaming's Attraction Impact ft. Bart Burger | Welcome to this episode of "Bowling & Beyond" where we dive into how social gaming is transforming the attractions industry and driving Location Based Entertainment to new heights.Join us for an informative episode of "Live with Sondra" featuring Bart Burger, Director of Marketing & Investor Success at QubicaAMF, who brings over 40 years of industry experience and insights into bowling’s enduring appeal and the future of social gaming.In this session, Bart will dive into:Bowling's Enduring Appeal: Why bowling remains a popular choice for guests and its role in modern entertainment venues.Social Gaming's Influence: How emerging social gaming trends are reshaping the guest experience and driving innovation in attractions.Marketing and Training Strategies: Proven tactics for marketing entertainment venues and training staff to deliver exceptional guest service.Location Based Entertainment Trends: The key trends shaping the future of out-of-home entertainment and how attractions can stay ahead.Tune in for an exciting session with two industry experts!Connect with Bart Burger: https://www.linkedin.com/in/bartburger/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4 | 53m 57s | ||||||
| 7/7/25 | ![]() Inclusive Innovation: Empowering Teams & Enhancing Guest Experiences in Attractions ft. Marah Rodriguez | Welcome to this episode of "Inclusive Innovation" where we dive into how empowering teams and embracing inclusive innovation can transform guest experiences in the attractions industry. Join us for an informative episode of "Live with Sondra" featuring Marah Rodriguez, Regional VP of Sales at Mobaro, who brings over two decades of experience driving safety, efficiency, and digital transformation for attractions worldwide.In this session, Marah will dive into:Enhancing Safety and Efficiency: How real-time data and digital tools help attractions operate smarter and safer.Collaboration for Better Guest Experiences: The importance of cross-team collaboration to deliver exceptional service.Creating Inclusive Environments: Strategies to foster inclusivity for both guests and team members.Technology’s Role in Sustainability: How modern tech solutions can support a more sustainable future for attractions.Overcoming Innovation Challenges: Practical insights for successfully implementing new ideas and systems.Tune in for an empowering discussion with an industry leader who is passionate about driving positive change!Connect with Marah Rodriguez: https://www.linkedin.com/in/marah-rodriguez-10731529/Connect with Sondra Shannon: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4 | 56m 17s | ||||||
| 7/4/25 | ![]() The Principled Path: Leading Attractions Through Transformation & AI ft. Bruce Wren | Welcome to this episode of "The Principled Path" where we dive into leadership, transformation, and the role of AI in shaping the future of attractions. Join us for an informative episode of "Live with Sondra" featuring Bruce Wren, Founder & CEO of ACE Independent Consulting Services, who is known for developing principled leaders and driving meaningful change in organizations.In this session, Bruce will dive into:Leadership Development: Strategies to cultivate principled and transformational leaders within the attractions industry.The Bruce System: An inside look at Bruce’s proven framework for organizational growth and transformation.AI’s Impact: How attractions can leverage artificial intelligence to boost operations and elevate guest experiences.Principled Leadership: The power of values-driven leadership and why it’s essential for long-term success.Organizational Transformation: How to drive cultural change and create sustainable growth in your business.Tune in for an inspiring session packed with actionable insights for leaders ready to guide their attractions through change and innovation!Connect with Bruce Wren: https://www.linkedin.com/in/brucewren/ Connect with Sondra Shannon: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4 | 50m 40s | ||||||
| 7/4/25 | ![]() Storytelling Magic: Building Brands for Attractions ft. Peter Jude Ricciardi | Welcome to this episode of "Storytelling Magic" where we explore how story-driven branding brings attractions to life and builds lasting guest connections. Join us for an informative episode of "Live with Sondra" featuring Peter, Founder of Brandartica and former Disney strategist, who shares how powerful stories can transform brands of any size.In this session, Peter will dive into:Crafting Brand Stories: How attractions can create compelling stories that live far beyond their gates.Avoiding Common Pitfalls: The key storytelling mistakes that attractions make — and how to avoid them.Lessons from Disney: Proven storytelling strategies inspired by Disney that apply to destinations of all sizes.The Meaning of “Maktub”: How this idea shapes the future of deeper guest connections.Purpose-Driven Brands: How to build a brand that stands out and stays true in a noisy, competitive world.Tune in for an inspiring session on how to master storytelling and build unforgettable brands in the attractions industry!Connect with Peter: https://www.linkedin.com/in/peter-example/ Connect with Sondra Shannon: https://www.linkedin.com/in/sondrashannon/🎤 Want to be a guest on our show? Apply here: https://forms.office.com/r/Y4kGTcaWw4 | 53m 08s | ||||||
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