
475. Lead Cadence: How to Turn the Same Leads Into More Closings
From Loan Officer Leadership by Steve Kyles
March 5, 2026 · 14 min · Episode 475
About this episode
Steve Kyles and Frank Garay discuss how better follow-up can increase lead conversions without needing more leads.
Most loan officers think they need more leads. In reality, most just need better follow-up . In this episode, Steve Kyles and Frank Garay break down the lead cadence that can dramatically increase your conversions without adding a single new lead. You’ll learn: Why speed to the lead determines who wins the deal The simple 9-touch follow-up strategy that boosts conversions How “ touch the lead, touch the partner ” strengthens agent relationships Why consistent follow-up can revive deals months later If you want more closings, start by converting more of the leads you already have. Anything worth doing is worth doing badly. Just get started.
People in this episode
Hosts: Steve Kyles, Frank Garay
Topics covered
- lead cadence
- follow-up strategy
- lead conversion
- agent relationships
Keywords
- speed to the lead
- 9-touch follow-up
- consistent follow-up
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