
476. The First Call Ask: The Simple Habit That Creates More Referrals
From Loan Officer Leadership by Steve Kyles
March 10, 2026 · 8 min · Episode 476
About this episode
Steve Kyles and Frank Garay discuss the importance of asking for referrals during the first call with potential clients.
Most loan officers wait too long to ask for referrals. In this episode, Steve Kyles and Frank Garay share a simple but powerful strategy: ask for the business on the very first call . You’ll learn: Why the first conversation is the perfect time to ask for referrals How to ask in a way that feels natural, not salesy A real story of a dead lead turning into a funded deal Why making more offers always leads to more opportunities The truth is simple: the loan officers who ask the most tend to close the most.
People in this episode
Host: Steve Kyles
Guest: Frank Garay
Topics covered
- referrals
- sales strategy
- business development
Keywords
- first call
- referral strategy
- loan officers
- business opportunities
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