About this episode

This episode discusses the intersection of retail media and loyalty data, emphasizing the importance of customer insight for competitive advantage.

Retail media is booming… But here is the real question for loyalty leaders: are you sitting on the most valuable media asset in your business? In this episode, Matt Hanlon from Boots, Paul Stafford from Very and Rosie Houston from SMG explore how loyalty data powers modern retail media — and why the next competitive edge is not ad inventory, it is customer insight. We discuss trust, first-party data, measurement, and what happens when loyalty moves from cost centre to growth engine. If you run a loyalty programme, this episode matters.

People in this episode

Guests: Matt Hanlon, Paul Stafford, Rosie Houston

Topics covered

• retail media
• loyalty programs
• customer insight
• first-party data
• trust
• measurement

Mentioned in this episode

Organizations: Boots, Very, SMG

More episodes of Loyalty Wired

• Podcast 89 - Loyalty - The Case for Change · May 12, 2026 · 44 min
• Newscast 28 - Status Wars and Loyalty Tech Consolidation · March 23, 2026 · 33 min
• Newscast 27 - Measuring What Matters · February 10, 2026 · 32 min
• Podcast 86 - Rory Sutherland on Behavioral Science and Loyalty · January 19, 2026 · 52 min
• Podcast 85 - Predictions for 2026 · January 5, 2026 · 32 min
• Review of 2025 - How did our predictions go? · December 15, 2025 · 43 min

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