About this episode
This episode discusses the need for loyalty programs to evolve beyond discounts, featuring insights from leaders at Decathlon, Uber, and B&Q.
Loyalty programmes are under pressure to change. In this episode, leaders from Decathlon, Uber and B&Q explore why brands must move beyond discount addiction towards smarter, more sustainable loyalty strategies built around data, engagement and customer value.
Topics covered
- loyalty programs
- customer engagement
- sustainable strategies
- data-driven marketing
- brand loyalty
Keywords
- loyalty
- discount addiction
- customer value
- sustainability
- data
Mentioned in this episode
Organizations: Decathlon, Uber, B&Q
More episodes of Loyalty Wired
- Podcast 88 - Emotional Loyalty · April 21, 2026 · 35 min
- Newscast 28 - Status Wars and Loyalty Tech Consolidation · March 23, 2026 · 33 min
- Podcast 87 – Retail Media, Loyalty & the Future of Commerce Media · February 23, 2026 · 35 min
- Newscast 27 - Measuring What Matters · February 10, 2026 · 32 min
- Podcast 86 - Rory Sutherland on Behavioral Science and Loyalty · January 19, 2026 · 52 min
- Podcast 85 - Predictions for 2026 · January 5, 2026 · 32 min
Explore listener stats, chart rankings, contacts and more on the Loyalty Wired podcast page.