About this episode

This episode discusses the need for loyalty programs to evolve beyond discounts, featuring insights from leaders at Decathlon, Uber, and B&Q.

Loyalty programmes are under pressure to change. In this episode, leaders from Decathlon, Uber and B&Q explore why brands must move beyond discount addiction towards smarter, more sustainable loyalty strategies built around data, engagement and customer value.

Topics covered

• loyalty programs
• customer engagement
• sustainable strategies
• data-driven marketing
• brand loyalty

Mentioned in this episode

Organizations: Decathlon, Uber, B&Q

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