Karl Newlin - B2B Growth: Distribution, Surfaces and Staying Power | 83
About this episode
Karl Newlin discusses B2B growth strategies, the importance of distribution, and lessons from his extensive ad spend experience.
A conversation with Karl Newlin, a B2B growth leader who’s spent over $100M in ad spend across companies like Stripe, Gusto, and Carta. We dig into why most teams confuse reach with actually being known, what it really takes to make distribution work, and where pipeline actually breaks down. Karl shares hard-earned lessons from paid media, a sharper way to think about GTM through “surfaces,” and how early-stage companies can build marketing that sticks.
More episodes of Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast
- Ashley Mayer - Better stories about the future | E82
- Marissa Kraines on Building a B2B Brand People Actually Care About
- Andrew Holland - Modern marketing insights from working in investigations
- Mitch Joel - AI, Marketing’s Future & Why Human Creativity Still Wins
- Andrew Covato - growth and measurement
- Why Digital Advertising Is Killing Brand Identity — with John Long, Author of "Zombie Brands"
Explore listener stats, chart rankings, contacts and more on the Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast podcast page.