Why Digital Advertising Is Killing Brand Identity — with John Long, Author of "Zombie Brands"
About this episode
John Long discusses how digital advertising is negatively impacting brand identity.
In Episode 78, John Long, SVP and Executive Creative Director at Digitas, joins the AdQuick Madvertising Podcast to discuss his explosive new book "Zombie Brands" and why today's digital advertising is killing brand personalities. From the viral "How it started vs. How it's going" meme that exposed terrible banner ads to the systemic forces destroying brand humanity, this conversation reveals what's really wrong with modern marketing. Get a copy of his book at: https://zombie-brands.com/
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