Angela Tangas, Jack Smyth And Darren Discuss Unlocking the Power of Agentic AI for Brands
About this episode
Angela Tangas and Jack Smyth discuss the transformative impact of agentic AI on marketing and branding.
Angela Tangas, the new Global Oliver CEO and The Brandtech Group’s Chief Strategy Officer, and Jack Smyth, Brandtech and Jellyfish’s Country Lead in Australia, discuss the transformative impact of agentic AI on marketing. We explore the definition of agentic AI, its applications in real-world marketing scenarios, and the benefits it brings to efficiency and decision-making. The conversation also delves into the importance of building consumer trust in AI, the evolving landscape of branding, and the role of creativity in the age of AI. Additionally, they discuss how organizations can attract and retain talent in this new environment and provide methodologies for implementing AI effectively in marketing strategies. If last year was the year when Generative AI took centre stage with some high-profile brand film productions, then this year is looking to be the year of the agents. Agentic AI is not just the hot topic; it is driving brand transformations as the new operating system for brands, for creativity, for growth and for talent attraction and retention. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify…
People in this episode
Host: Darren
Guests: Angela Tangas, Jack Smyth
Topics covered
- agentic AI
- marketing
- branding
- consumer trust
- creativity
Keywords
- transformative impact
- real-world marketing
- efficiency
- decision-making
- talent attraction
Mentioned in this episode
Products: Generative AI, Agentic AI, Brandtech, Jellyfish
Places: Australia
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