About this episode

Lydia Feely and Kylie Ridler-Dutton discuss the complexities and challenges faced by marketers in 2025, including AI, budget constraints, and procurement.

Lydia Feely, General Manager and Kylie Ridler-Dutton, Senior Global Agency Consultant discuss the complexities and challenges faced by marketers in 2025, including the rise of AI, budget constraints, and the evolving role of procurement. The past year has been a roller coaster ride with holding company consolidations, the continued growth of the independent agencies, principal based media trading, the continued dominance of the social media and technology platforms, the transformational impact of artificial intelligence and more. Lydia and Kylie explore the impact of the creator economy and the importance of effective agency collaboration, as well as strategies for navigating the changing landscape in 2026. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed…

People in this episode

Guests: Lydia Feely, Kylie Ridler-Dutton, Darren Chat

Topics covered

• marketing
• artificial intelligence
• agency collaboration
• creator economy
• procurement

Keywords

• marketing landscape
• budget constraints
• holding company consolidations
• independent agencies
• social media dominance
• transformational impact of AI
• effective agency collaboration
• navigating challenges

More episodes of Managing Marketing

• Amanda Connors And Darren Talks About How To Thrive With A Diverse Marketing Career · April 14, 2026 · 53 min
• Ellie Angell And Darren Reveal Insights From Agency Pitches Gone Wrong From The Undercover Consultant · March 31, 2026 · 44 min
• John Elbing And Darren Discuss Storybuilding As A Technique For Building Brand Stories · March 17, 2026 · 46 min
• Ahron Young And Darren Talk On The Role Of News Media For Brands And Business · March 4, 2026 · 47 min
• Angela Tangas, Jack Smyth And Darren Discuss Unlocking the Power of Agentic AI for Brands · February 17, 2026 · 39 min
• Jon Wild And Anton Talk About Simplifying Marketing To Easily And Successfully Execute At Scale · February 3, 2026 · 53 min

Explore listener stats, chart rankings, contacts and more on the Managing Marketing podcast page.