About this episode

John Elbing discusses the differences between storytelling and story building, focusing on consumer perspectives in brand narratives.

John Elbing, the author of 'Story Building: Your Brand from Their Standpoint”, explores the critical differences between storytelling and story building, emphasizing the importance of understanding the consumer's perspective. John shares insights on how effective storytelling can create emotional connections, enhance brand recognition, and drive consumer engagement. The conversation also delves into the complexities of B2B marketing, the founder advantage in storytelling, and the need for consistency across different audience segments. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

People in this episode

Host: Darren

Guest: John Elbing

Topics covered

• storytelling
• brand building
• B2B marketing
• consumer engagement
• emotional connections

Keywords

• story building
• brand stories
• consumer perspective
• emotional connections
• brand recognition
• B2B marketing
• founder advantage
• audience segments

Mentioned in this episode

Products: Story Building: Your Brand from Their Standpoint

Books & works: Story Building: Your Brand from Their Standpoint

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