$2.2M Raised to Insure the SBA Personal Guarantee with Jason Hunt
About this episode
The episode discusses the risks of personal guarantees in small business acquisitions and features Jason Hunt, who created an insurance product to address this issue.
In this episode of the M&A Launchpad Podcast, hosts Feras Moussa and Ben Suttles sit down with Jason Hunt, founder and CEO of Ink Insurance, to unpack one of the biggest hidden risks in small business acquisitions: the personal guarantee. Jason's path here started in restructuring during the 2008 financial crisis, continued through buying and selling his own education company, a decade in tech at Reverb, Amazon, and QuickNode, and finally hit a wall in 2024 when he went to buy another business and got stopped cold by the size of the PG he'd have to sign. With no personal guarantee insurance product on the market, he built one. The conversation covers how SBA 7(a) loans work without much business collateral, why that makes the personal guarantee so much larger and riskier for buyers of cash-flow-based businesses like professional services and trades, and how Ink Insurance's coverage, claims process, and pricing actually work. Jason also shares how his company (which recently raised $2.2 million) is backed by an A-rated, AM Best–rated carrier, and how the product is starting to solve a newer problem: sellers who roll equity and get stuck personally guaranteeing a loan on a…
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