The $14M Deal That Almost Closed with Betsy Kauffman

The $14M Deal That Almost Closed with Betsy Kauffman

July 9, 2026 · 31 min · Episode 99

About this episode

Betsy Kauffman discusses her experiences with leadership coaching and a near-acquisition deal that collapsed.

In this episode of the M&A Launchpad Podcast, hosts Casey Minshew and Feras Moussa sit down with Betsy Kauffman, Founder & CEO of Cross Impact, a Charlotte-based leadership coaching and organizational development firm, and author of the new book The Fix. Betsy has spent two decades coaching leadership teams through acquisitions, integrations, and everyday dysfunction — and she's also lived the buyer's side of the table herself. She walks through the near-acquisition of a $50M commercial design firm that collapsed on a $14M deal just before closing, the systems-and-process blind spots she sees over and over in newly acquired businesses, and why “the person's not a fit” is usually the wrong diagnosis. In this episode, we discuss: Betsy's path from corporate program manager to founding Cross Impact in 2014, and the TED Talk (“4 Tips to Kickstart Honest Conversations at Work”) that grew out of her coaching work How her practice evolved from agile/technology team coaching into full leadership development after clients kept asking for help with alignment, not just execution Why she wrote The Fix, a business fable built around a core idea: people usually aren't broken — the…

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