Agency Agenda | M+C Saatchi Malaysia goes local with KARSA rebrand
About this episode
Lara Hussein discusses the rebranding of M+C Saatchi KARSA and the agency's shift to local ownership.
In this episode of Agency Agenda, Lara Hussein, CEO and founding partner of M+C Saatchi KARSA, shares the story behind the agency’s shift to full local ownership and its rebrand. She unpacks the meaning of “KARSA”, and how it reflects the agency’s next chapter. Lara also discusses Malaysia’s evolving agency landscape, the rise of boutique firms, as well as what continues to drive her after more than two decades in the industry.
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