In Conversation | How Airwallex channels sports energy into B2B impact
About this episode
Jon Stona discusses innovative B2B marketing strategies and the impact of sports partnerships on brand growth.
In this episode of In Conversation, Jon Stona, VP of global marketing at Airwallex, shares how challenger brands can rethink B2B marketing. Drawing from his experience at Google and Stripe, he unpacks why fundamentals still matter, how to build trust at a human level, and why bold, non-traditional moves such as sports partnerships can accelerate brand growth. The conversation also explores balancing global consistency with local relevance, and making B2B marketing more engaging,...
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