In Conversation | Are we forgetting what makes marketing work?

About this episode

Lex Bradshaw-Zanger discusses the evolving landscape of marketing and the importance of local nuance in a global context.

Lex Bradshaw-Zanger, chief marketing and digital officer, SAPMENA at L'Oréal Groupe, joins Marketing Connected to unpack what it really takes to lead across 13 timezones. In this "In Conversation" episode, Lex shares why Southeast Asia sits at the centre of innovation, how global brands balance consistency with local nuance, and why “digital marketing” no longer exists as a separate discipline. From creativity and commerce to beauty tech and AI, he offers a clear-eyed take on what’s changin...

People in this episode

Guest: Lex Bradshaw-Zanger

Topics covered

• marketing leadership
• Southeast Asia
• digital marketing
• innovation
• beauty tech
• AI

Keywords

• marketing
• digital marketing
• Southeast Asia
• innovation
• beauty tech
• AI
• leadership

Mentioned in this episode

Organizations: SAPMENA, L'Oréal Groupe

More episodes of Marketing Connected

• In Conversation | The business of belief and marketing national pride · June 10, 2026 · 22 min
• Are AI chatbots building the next walled garden? · June 5, 2026 · 9 min
• Content360 PH: CHAGEE's localisation bet on Philippines' experience economy · June 3, 2026 · 19 min
• In Conversation | Can creativity still win in a data-driven media world? · June 2, 2026 · 27 min
• In Conversation | Managing crises beyond the courtroom · May 27, 2026 · 28 min
• Content360 MY: Why instinct still beats data in marketing · May 26, 2026 · 16 min