In Conversation | Are we forgetting what makes marketing work?
About this episode
Lex Bradshaw-Zanger discusses the evolving landscape of marketing and the importance of local nuance in a global context.
Lex Bradshaw-Zanger, chief marketing and digital officer, SAPMENA at L'Oréal Groupe, joins Marketing Connected to unpack what it really takes to lead across 13 timezones. In this "In Conversation" episode, Lex shares why Southeast Asia sits at the centre of innovation, how global brands balance consistency with local nuance, and why “digital marketing” no longer exists as a separate discipline. From creativity and commerce to beauty tech and AI, he offers a clear-eyed take on what’s changin...
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