About this episode

Emanuel Rose discusses the importance of clean processes and data before implementing AI agents in marketing.

Episode Overview: AI agents are becoming more powerful every week—but they can't fix a broken marketing process. They simply make broken systems move faster. In this episode of Marketing in the Age of AI , Emanuel Rose explores the rise of agentic marketing, new AI-powered customer data platforms, and why clean data, repeatable workflows, and human oversight matter far more than the latest AI hype. Learn where AI can save real time today—and why your biggest competitive advantage is still the quality of your process. What You'll Learn: ✅ Why AI agents amplify existing processes—for better or worse ✅ The importance of clean data before introducing automation ✅ How agentic customer data platforms are changing marketing ✅ Why human oversight remains essential in AI workflows ✅ Where marketers can realistically save 10–15 hours each week ✅ How AI is reshaping reporting, proposals, and campaign management ✅ Why trust is becoming more valuable than AI speed ✅ A practical framework for improving processes before adding AI agents Episode Highlights: 🚀 Databricks introduces "Infinity Campaigns" and the future of agentic customer data platforms ⚙️ Why AI agents accelerate good…

People in this episode

Host: Emanuel Rose

Topics covered

• AI agents
• marketing processes
• customer data platforms
• automation
• human oversight
• data quality
• operational excellence

Keywords

• AI agents
• marketing
• clean data
• automation
• workflows
• customer data platforms
• human oversight
• reporting
• campaign management

Mentioned in this episode

Organizations: Databricks, Meta

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