
Emanuel Rose discusses the role of AI in B2B prospecting while emphasizing the importance of human connection and trust in sales.
Episode Overview: AI can write emails, research prospects, and automate outreach—but it still can't replace genuine human connection. In this episode of Marketing in the Age of AI , Emanuel Rose explores the future of B2B prospecting and explains why the highest-performing sales teams are using AI to eliminate repetitive work while keeping people at the center of relationships. Learn how AI can uncover buying signals, improve targeting, and accelerate research—without sacrificing the trust that closes deals. What You'll Learn: ✅ Why AI-generated cold emails aren't enough to build pipeline ✅ How AI agents are transforming prospect research and outreach ✅ Why trust and human relationships remain the competitive advantage ✅ The importance of signals and data over mass email volume ✅ Which AI prospecting platforms are gaining momentum ✅ How to improve deliverability instead of simply sending more emails ✅ A practical workflow for AI-assisted prospecting ✅ How to combine AI efficiency with authentic human conversations Episode Highlights: 📈 Why 87% of sales professionals are already using AI somewhere in their sales process 🤖 The rise of AI prospecting agents inside Salesforce…
Host: Emanuel Rose
Organizations: HubSpot, Salesforce, Clay, Rocks, Artisan, Revo.ai
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