About this episode

Emanuel Rose discusses the pitfalls of AI FOMO and provides a framework for measuring AI success through hours saved rather than just purchasing tools.

Episode Overview: Are you investing in AI because it creates measurable value—or simply because everyone else is? In this episode of Marketing in the Age of AI , Emanuel Rose explains why AI FOMO is costing businesses far more than they realize. Rather than chasing every new platform, he shares a practical framework for choosing one repetitive task, measuring hours saved, and proving ROI before spending another dollar. Discover why calm, measurable progress beats hype every time. What You'll Learn: ✅ Why AI FOMO is driving unnecessary spending ✅ How to measure AI success using hours saved instead of vanity metrics ✅ Why most AI pilots never generate measurable ROI ✅ How to choose your first high-value AI project ✅ Why human oversight remains essential in every AI workflow ✅ The difference between buying AI tools and creating business value ✅ A simple seven-step framework for proving AI ROI ✅ How marketers can build trust with executives through measurable results Episode Highlights: 📊 Why 95% of AI pilots fail to produce measurable business results 💰 The hidden cost of AI FOMO in marketing budgets ⚙️ Why you should start with one repetitive task instead of buying another AI…

People in this episode

Host: Emanuel Rose

Topics covered

• AI FOMO
• measuring ROI
• business value
• AI tools
• marketing budgets
• human oversight

Keywords

• AI FOMO
• measurable value
• ROI
• marketing
• AI tools
• business spending
• human oversight
• seven-step framework

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